The Best New Launches From Rothy’s, Too Faced, Wrangler and More

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New Kids on the Block helps you navigate all the latest and exciting launches from our favorite brands and retailers, all in one place.

It’s officially late summer, but instead of waiting for fall’s official ‘hard launch’ in Sept., brands are deciding to release some of their best drops, between the traditional seasonal lines of the year this August. From nostalgic hydration boosters to stench-proof machine-washable flats, brands rolled out some of my favorite products of 2024 this August.

Rothy’s The Point Mary Jane II

Not only are these compliment-generating Mary Janes the most comfortable pair of shoes I own (including my sneaker lineup), but they're also machine-washable, a major game-changer for those of us with sweaty feet. The original Mary Jane is still one of my go-to’s, but the new pointed silhouette feels a bit more dressy—perfect for cocktail hour or dressing up a simple jeans-and-a-tee look.

Buy Rothy’s The Point Mary Jane II at Rothy’s, $165

Violette Fr Bisou Balm Jelly

As a lip balm addict who generally prefers a velvet-matte finish, Violette Fr’s original Bisou Balm is one of my favorite lip products of all time. For those who love the O.G. formula but prefer a little extra shine, look no further than the brand’s Bisou Balm Jelly. The sheer “balm meets lipstick” features a pigmented core with an outer hydrating balm for a just-bitten effect with a dash of non-sticky shine. It’s the ultimate no-makeup-makeup lippie.

Buy Violette Fr Bisou Balm Jelly at Violette_fr, $29

Too Faced Lip Injection Lip Blush

Now that my lip blush (a cosmetic treatment that uses semi-permanent lip pigment to stain lips like a tattoo) is fading after three years, I’ve been on the market for temporary alternatives. Too Faced’s new extremely limited edition Lip Injection Lip Blush formula is the next best thing to injectable lip treatments. The O.G. and bestselling Lip Injection gloss is still the best on the market, and this new pH-activated shade of the brand’s iconic formula features a temporary pink stain for a plump, just-kissed pout.

Buy Too Faced Lip Injection Lip Blush at Too Faced, $33

Minor History Fall Collection

Sustainable leather goods brand Minor History offers full-grain leather bags and accessories manufactured with a plastic-free approach to design. Best of all? Most of the new 2024 fall collection items are around the $200 price point. The architectural leather bags and wallets are available in a range of colorways, but the fall drop features purple, silver, and 2024’s color du jour, jade green.

Buy Minor History Fall Collection at Minor History, $null

Liquid I.V. Firecracker Hydration Multiplier

As someone desperately clinging to every last drop of summer, I thoroughly appreciated Liquid I.V.’s latest flavor launch: Firecracker Popsicle , inspired by the ultimate frozen summer treat. I practically grew up on these popsicles—especially during summertime—and while I can’t eat them daily (anymore), this grown-up, electrolyte-infused water additive is a worthy alternative for anyone looking for the heat of summer flavor only the genuine Firecracker Popsicle can satisfy.

Buy Liquid I.V. Firecracker Hydration Multiplier at Liquid I.V., $25

Ellis Brooklyn DEAR SKY Eau de Parfum

Ellis Brooklyn’s new DEAR SKY eau de parfum defies everything you imagine when you think of a classically fruity fragrance. Elevated, complex, and very grown-up, this new scent features top notes of strawberry leaf and honeydew melon balanced by white peony, upcycled cedarwood and vanilla. Inspired by the spirit of the American West, cowboy core and golden sunsets, this new scent is basically golden hour in a bottle.

Buy Ellis Brooklyn DEAR SKY Eau de Parfum at Ellis Brooklyn, $115

Wrangler x Hot Wheels

This summer, Wrangler swapped the rodeo for the race track with another nostalgia-driven drop to rev up your inner child. Wrangler x Hot Wheels was unexpectedly one of my favorite apparel collabs of 2024. I was, admittedly, more of a Barbie girl growing up in the ’90s and ’00s, but this capsule still really speaks to me. The unisex drop has pieces for both adults and kids and features a range of denim (duh!), vintage-inspired graphic t-shirts, and even a jumpsuit fit for the track.

Buy Wrangler x Hot Wheels at Wrangler , $null

Oral-B iO2 Electric Toothbrush

Honestly, I never thought I could be excited about an electric toothbrush, but after dealing with a root canal and crown-lengthening surgery on my upper molar last year, I’m more inspired than ever before to take better care of my teeth. Oral-B’s new electric toothbrush is designed to not only remove three times more plaque than the leading brush, but it’s also engineered with gum health in mind. It’s engineered with a gum sensor that automatically adjusts the speed when you’re going too hard to prevent bleeding and cuts. Plus, the self-timer stops at two minutes, taking the guesswork out of timing your brush session.

Buy Oral-B iO2 Electric Toothbrush at Oral-B, $64

The Rootist Densify Collection

I don’t know if it’s years of bleaching my hair, ongoing stress, or my lackluster summer diet, but I’ve noticed my hair has lost some its volume, luster, and fullness. My brittle tresses are extremely prone to breakage, which means I’m always on the lookout for hair-fortifying treatments, and The Rooitst’s new density collection does not disappoint. The collection includes a shampoo, conditioner, and hair oil, each infused with scalp-loving micronutrients and peptides, but my favorite is the Densifying Serum for Thinning Hair. I’ve noticed less breakage-induced ‘bangs’ at my hairline post-wash and less shedding overall after using this a few times a week for the last month.

Buy The Rootist Densify Collection at The Rootist, $null

Read more at The Daily Beast.