Conservative Influencers call for "The Bud Light Treatment" for Dunkin'

Photo byhalah fallatahonUnsplash

Conservative influencers are calling on their followers to give Dunkin’ Donuts the Bud Light treatment after Chris Pavlovski, the CEO of Rumble, YouTube’s conservative counterpart, said Dunkin’ didn’t want to advertise on his site because of its “right wing culture.”

His post revealed what appears to be a private email with someone from Dunkin’s parent company, Inspire Brands. The email reads, “To be honest, I would be opposed to showing up on the current version of the platform – the right wing culture of the site is too polarizing from a brand suitability standpoint today.”

Rumble participated in a different antitrust legal case led by X against the World Federation for Advertisers, alleging that the trade organization and specific companies were jointly boycotting conservative websites. Dunkin' Donuts and its parent company were not mentioned in that lawsuit.

“If you’re an advertiser and you don’t want to advertise on Rumble or X, that’s totally fine, you have the option to do that,” Pavlovski said on Fox Business, distinguishing between individual advertising decisions versus a collective group boycott.

In Pavlovski's own words, Dunkin' can choose to refrain from advertising on Rumble or they can choose to publicly criticize the company for that choice.

The creators are hoping that with this boycott, America will stop "running on Dunkin," and as we have seen in the past, they do wield significant influence: Bud Light is still trying to recover from its decision to form a brand partnership with transgender TikTok star Dylan Mulvaney over a year ago.

The question remains: will a backlash against Dunkin' yield similar success?