UAW Launches Ambitious Digital and Field Campaign to Defeat Trump and Elect Harris in 2024

Photo byUnited Auto Workers

Detroit, MI - The United Auto Workers (UAW) union is rolling out its most ambitious political initiative in decades as part of an all-out campaign to defeat Donald Trump in the upcoming presidential election. In a powerful show of union solidarity, the UAW is mobilizing its one million active and retired members to back Vice President Kamala Harris in her bid for the presidency, while also supporting key Congressional races across critical battleground states.

The UAW’s campaign, anchored in a pro-worker, anti-corporate greed agenda, represents a significant escalation in the union’s political involvement. With a blend of digital outreach, worksite organizing, and old-fashioned door-knocking, the union is determined to make its presence felt in what promises to be one of the most contentious elections in modern American history.

UAW’s Grassroots Mobilization

On August 14, UAW members across the country will participate in a mass mobilization call, during which they will discuss the high stakes of the 2024 election and the issues that matter most to the union, such as workers’ rights, fair wages, and opposition to corporate exploitation. This virtual gathering will kick off a coordinated effort to rally union members and their families to get involved in the Harris-Walz campaign.

The union's "Stand Up, Speak Up, Show Up" initiative draws inspiration from the successful Stand Up strike and movement of 2023, which highlighted the power of workers uniting for a common cause. By arming its members with facts and resources through the UAWStandUp2024.org platform, the union is making it easier than ever for workers to engage with the political process and make their voices heard.

From digital resources to physical flyers, the UAW is ensuring that its members are informed about the candidates’ records and understand why the union has chosen to endorse Kamala Harris for President. This endorsement aligns with the union’s commitment to pushing back against corporate greed and advocating for policies that put workers first.

A Nationwide Effort with a Focus on Battleground States

The UAW’s strategy revolves around mobilizing its vast network of members, retirees, and their families. This network, which accounted for 9.2% of Biden-Harris’ votes in Michigan in 2020, will once again play a crucial role in determining the outcome of the election in key battleground states. With a focus on Michigan, Ohio, Wisconsin, and Pennsylvania, the union’s efforts could tip the scales in favor of the Harris-Walz campaign in these critical areas.

In addition to supporting Harris, the UAW is also throwing its weight behind pro-worker Congressional candidates in these states, aiming to secure a political landscape that prioritizes the needs of the working class over the interests of the billionaire elite. The union’s field campaign will be especially active in Michigan, a state where the UAW has deep roots and significant influence.

A Historic Campaign for Workers

The UAW’s campaign launch comes on the heels of two major Harris-Walz campaign events with the union in Michigan, solidifying the partnership between the candidates and the labor movement. UAW President Shawn Fain has been a vocal advocate for the campaign, emphasizing the union’s commitment to building a movement that goes beyond the 2024 election.

“The stakes have never been higher for American workers,” Fain said. “We’re not just voting for a candidate; we’re voting for our future. Kamala Harris understands what’s at stake for working families, and that’s why we’re going all out to make sure she wins in November.”

The UAW’s campaign to elect Harris is rooted in its broader mission to protect and advance the rights of workers in a rapidly changing economy. With corporate profits reaching record highs and income inequality growing, the union is making the case that the 2024 election is a pivotal moment for the labor movement and the country as a whole.

A Union-Driven Path to Victory

The UAW’s plan to win is straightforward but powerful: by uniting the working class and ensuring that its members are leading the charge, the union aims to create a groundswell of support that will help elect Harris and secure key victories in Congress. This approach is rooted in the belief that when workers stand together, they can achieve meaningful change—not just at the ballot box, but in their everyday lives.

The union’s "Stand Up, Speak Up, Show Up" campaign is more than just a political slogan; it’s a call to action for millions of workers across the country to fight for a future that prioritizes their needs over those of the billionaire class. With a coordinated effort that spans digital platforms, worksite organizing, and door-to-door outreach, the UAW is demonstrating that the power of the labor movement is alive and well in 2024.

For more information on the campaign and how to get involved, UAW members and supporters are encouraged to visit UAWStandUp2024.org, where they can access a wealth of resources designed to help them take action in the months leading up to November.