Debbie Mucarsel-Powell Targets Rick Scott’s ‘Extreme’ Policies in Spanish-Language Ad Blitz

Photo byDebbie Mucarsel-Powell For Florida Senator

Debbie Mucarsel-Powell ramps up attacks on Rick Scott with a new Spanish-language ad, accusing him of endangering the middle class, Social Security, and women’s rights.

In a critical move to sway Florida’s Hispanic voters, Senate candidate Debbie Mucarsel-Powell has launched a powerful Spanish-language TV ad that sharply criticizes her opponent, Senator Rick Scott, for what she describes as “threatening the important things” for Floridians. The ad, titled “The Important Things,” is part of a significant seven-figure investment by the Mucarsel-Powell campaign aimed at highlighting her values while holding Scott accountable for his controversial policy proposals.

The Ad Appears On The YouTube Video The Important Things

Mucarsel-Powell: From Immigrant Roots to Senate Contender

Mucarsel-Powell, the first South American immigrant to serve in Congress, has framed her personal story as a quintessential example of the American Dream—a dream she argues is under threat from Scott’s leadership. In the ad, she recounts her journey from Ecuador to the United States, emphasizing the opportunities that enabled her to rise from working minimum wage jobs to running for the U.S. Senate.

“My mom brought me to the United States from Ecuador for the opportunities that only exist here,” Mucarsel-Powell says in the ad. “Those opportunities allowed me to go from working a minimum wage job to becoming the first South American immigrant in Congress and running for the U.S. Senate. But now, those opportunities are disappearing under 14 years of Rick Scott’s failed leadership.”

The ad targets Scott’s record on economic and social issues, accusing him of exacerbating Florida’s affordability crisis, proposing tax hikes on the middle class, and threatening vital programs like Social Security and Medicare. It also takes aim at Scott’s stance on women’s rights, arguing that his policies jeopardize fundamental freedoms.

Scott’s Controversial Policies Under the Microscope

The Mucarsel-Powell campaign’s critique of Scott centers on his past proposals and voting record. During his tenure, Scott released an “11-Point Plan to Save America,” which included provisions that Democrats have characterized as harmful to middle-class Americans. While Scott later amended his plan to exclude Social Security, Medicare, and the U.S. Navy from a proposed five-year sunset clause, the original proposal continues to haunt his campaign.

Mucarsel-Powell’s ad underscores the potential impact of Scott’s policies, painting a stark picture of a Florida where basic economic security is at risk. “Rick Scott wrote the plan to raise taxes on the middle class, end Social Security and Medicare as we know them, and take away women’s freedoms,” Mucarsel-Powell states in the ad. “Rick Scott is threatening the important things for Floridians – that’s why they’ll retire him in November.”

The attack ad is part of a broader strategy to connect with Florida’s large Hispanic population, which could play a decisive role in the tightly contested Senate race. Florida’s demographic landscape, with its significant number of Spanish-speaking voters, makes targeted outreach in the state’s second language a strategic necessity for any candidate.

The Language of Politics: Challenging Scott to a Debate in Spanish

Mucarsel-Powell’s ad is not just a critique of Scott’s policies; it also serves as a cultural and linguistic challenge to the incumbent. In an earlier move, Mucarsel-Powell invited Scott to debate in Spanish—a proposal that Scott has yet to respond to, underscoring the broader battle for Hispanic voters in the Sunshine State.

While Scott has not committed to any debates, in Spanish or otherwise, Mucarsel-Powell’s invitation highlights a key difference between the candidates: her deep ties to the Hispanic community versus Scott’s perceived detachment. The challenger’s strategy aims to position her as not just a policy alternative, but as someone who truly understands the concerns and aspirations of Florida’s diverse electorate.

A Tightening Race and High Stakes for Both Sides

New polling from Emerson College indicates a highly competitive race, with Scott holding a slim one-point lead over Mucarsel-Powell. As the race tightens, both candidates are intensifying their efforts to secure votes from crucial constituencies. For Mucarsel-Powell, engaging Florida’s Hispanic voters is more than a campaign tactic; it’s a reflection of her broader commitment to inclusivity and representation.

The ad’s rollout comes at a time when Scott’s broader electoral strategy appears vulnerable. As he spends heavily on advertising to defend his record, the Mucarsel-Powell campaign’s decision to invest in targeted, culturally resonant messaging could prove to be a pivotal factor in swaying undecided voters.

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