Kendrick Lamar to perform Super Bowl LIX Halftime Show in New Orleans

Roc Nation, Apple Music, and the NFL have announced that multi-platinum award-winning artist Kendrick Lamar will perform at the Apple Music Super Bowl LIX Halftime Show at Caesars Superdome in New Orleans, LA, on Sunday, February 9, 2025.

Multi-Platinum, Grammy and Emmy award winning artist and co-founder of creative imprint pgLang, Kendrick Lamar, has achieved massive critical and cultural success since his debut album good kid, m.A.A.d city released in 2012. Since its release, Lamar has accumulated 17 Grammy wins, and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album DAMN. Lamar’s latest album Mr. Morale & The Big Steppers, was released in May 2022. In April of this year, “Like That” by Future, Metro Boomin, and Kendrick Lamar spent three weeks at Number 1 on the Billboard Hot 100 and in June, Lamar’s record-breaking, “Not Like Us” spent two weeks at Number 1.

Photo byhypebeast.com

Lamar also hinted at the news on his Twitter/X just prior to the official announcement being made.

Seth Dudowsky, Head of Music at the NFL. said, "Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop. We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to deliver another unforgettable Halftime Show."

Shawn “JAY-Z” Carter said of Lamar, “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”

The Apple Music Super Bowl LIX Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation will also serve as the strategic entertainment advisor of the live performance.