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	Are you familiar with the unexpected red theory? If you haven’t heard of it, it’s a design theory that impacts everything from fashion to home decor and even makeup. Essentially, it’s a popular term coined by TikTokker @intayriors that theorizes that a pop of red in your home, wardrobe, or makeup gives the look a bit of oomph. You know that empowered feeling you get when you wear a bold red lip on a random Tuesday? That’s the unexpected red theory and it’s a theory Behr leaned into when choosing its 2025 Color of the Year. Target's New Jungalow Fall...

Behr Just Announced the 2025 Color of the Year & It's a Dynamic Twist on an Iconic Classic

We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing. Right now, color in home design is taking its cues from so many things — nature, food, nostalgia — and palettes have been all over the board, ranging from bold to muted. Trends in paint, though, are always about what’s new and next, and today Behr Paint is doubling down on the return of red by announcing Rumors (MQ1-15) as its Color of the Year for 2025.

Behr Just Dropped the 2025 Color of the Year, and It’s So Bold (I’m Seeing It Everywhere!)

We've been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process. If you love following interior design trends, you're in for a real treat. Behr just announced Rumors (MQ1-15), a deep ruby red, as its 2025 Color of the Year. It's only right since TikTok's "unexpected red" theory has been shaking up the design world lately. (The concept calls for using red in surprising ways, even if it doesn't necessarily match).

Behr Brings the Drama With Its 2025 Color of the Year

Red is a classic color that has been used in interior design throughout history, but it's currently experiencing a renaissance in a way we've never seen before. Leaning into this trend is Behr Paint, which has chosen Rumors as its 2025 Color of the Year. This deep, dynamic ruby red is where nostalgic flair and timeless elegance intersect to create a shade that is versatile and approachable.

Behr's 2025 Color of the Year Breathes New Life Into Classic Red—See 'Rumors' Here

Woman and Home

You'll have no regrets about choosing this timeless and versatile paint colour

The one colour you’ll never regret painting your kitchen, according to designers

Real Homes

We asked design experts for their low down on the best kitchen cabinet color trends for 2025. See the best colors to pick for a modern look

Kitchen cabinet color trends for 2025 – 7 looks for you to consider

It doesn't take a lot to catch my eye, but three words will do it: new Le Creuset. There's just something about the heritage French cookware that speaks deeply to my soul, even if I'm not in a place, storage-wise or financially, to be buying each new color that the brand puts out. However, I feel it's my civic duty to report when Le Creuset releases a new color, especially when the holiday entertaining and gifting season is just around the corner. That's where Nuit comes in.

Le Creuset Just Dropped Its Final New Color of the Year, and We're in Love

We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing. From cheery butter yellow to tried-and-true soft gray, 2024 paint color trends have been all across the board so far. But if you’re looking for some fresh inspiration on a new home project now that the year’s more than halfway over, Sherwin-Williams just shared its 2025 trend forecast report, and there’s an up-and-coming hue for just about every design preference.

These Will Be the Most Popular Paint Colors in 2025, According to Paint Pros

Real Simple

Two color families in particular will be especially trendy.

5 Paint Colors That Will Take Over in 2025, According to Interior Designers

Depending on tone, saturation, and shade, blue can pretty much complement anything and in just about any aesthetic style. Blue tones can set a calming tone in any space and make a sophisticated statement. If you're looking to add some blue to your space and want to create a mixed...

32 Colors That Mix Well With Blue to Create a Sophisticated Space

August might feel a bit too early to be thinking about 2025. But in the world of home design and art trends, it’s never too early to start thinking ahead: Many major paint, design, and color brands begin announcing their predictions for the next year’s trends and color of the year around this time, and this year, HGTV Home by Sherwin-Williams is one of the first to announce its 2025 Color of the Year: Quietude.

The HGTV Home by Sherwin-Williams 2025 Color of the Year Is a Pitch-Perfect Shade of Green

Marie Claire US

Fashion's Fall 2024 Color Trends Are Already Going Viral

Homes & Gardens

Get inspired with designers' favorite Benjamin Moore paint colors, used across various rooms and decorating styles

Benjamin Moore paint colors in real homes – 10 favorite shades amongst designers, from neutrals to brights

Apartment Therapy

We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing. I’m no stranger to Target’s Bullseye’s Playground. In fact, I look around the section for sweet, cheap deals practically every time I go to shop at the store in person (and, hey, sometimes I check out their online offerings, too.) But one of the cutest rattan gems might currently be hiding in plain sight at your local Bullseye’s Playground — if only you know where to look.

The Boho-Inspired Gem Hiding in Target’s Dollar Aisle That You’ll Use in Every Room (It’s So Cute!)

Livingetc

The bland and bare rooms of this newly renovated home have been brought to life through color, texture, and artful furnishings

Before and After — A Bland Builder-Grade Home "Unflipped" With a Cool and Characterful Color Scheme

When it comes to making a strong first impression with your home, consider the front door the exterior heavyweight. It’s one of the first things guests encounter and a view you and your neighbors will see daily. Plus, from the style to the hardware, the front door sets the tone for what’s to come inside. That’s why choosing the right paint color—one that suits your home’s architecture and the surroundings, as well as your own personal decorating taste—is all important. Here are eight of the best front door paint colors, according to Southern designers—no surprise that neutrals, blues, and greens top the list.

The Best Front Door Paint Colors, According To Designers

As much as we love the bright manicures of summer, we're get just as excited to end summer nail season with a bang that feels befitting of the transitional time between summer and fall. Since August marks the beginning of the in-between time of summer and fall, bridge the beauty gap by picking the best late-summer nail shades for your monthly manicure.

The 13 Best August Nail Colors To End Summer With A Bang

These color "capsules" offer a helpful guide to picking timeless colors for your home.

4 Paint Color Palettes That Will Be Everywhere in 2025, According to Sherwin-Williams

We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing. My favorite room in my old Victorian house is the dining room. It’s formal, but it has this serene energy thanks to a palette of calming blue-greens. I can’t tell you how many times I’ve been asked for the paint color (Benjamin Moore Stratton Blue, for the record).

The Biggest Mistake I’ll Never Make Again When Picking a New Paint Color

Eva Mendes' neutral living space features a soothing sofa color made all the more stylish by textured accessories and a green plant

Eva Mendes' living room couch color is timeless and versatile – experts say it's never going out of style

NewsBreak

Here is every 2025 Color of the Year we know so far

The design world is already calling next year's color trends. On Aug. 21, Behr Paint Company revealed its 2025 Color of the Year choice, with more...

Here is every 2025 Color of the Year we know so far

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