Yousef Alhaddad Pioneers the Future of 3D Art

Photo byYousef Alhaddad

Yousef Alhaddad has played a pivotal role in the creative success of Made By Things since 2022. As the head 3D artist, Yousef combines technical expertise with innovative vision, making a lasting impact on every project he works on. An exceptional project highlighting Yousef's talents is his contribution to Children's Hospital Los Angeles, where he designed captivating 3D characters for interactive displays. Yousef showcased his problem-solving skills and technical proficiency by harmonizing visual appeal with flawless functionality, establishing a high standard for his upcoming projects.

Yousef led the successful "Dream Come True" campaign for Provide Company in September 2023. He managed all aspects of the 3D art process, including modeling, texturing, lighting, and rendering. Yousef introduced new 3D concepts that shaped the campaign's look and story. His designs became essential to Provide's image, embodying the brand's creativity and engaging audiences. In January 2024, Yousef guided Torani's shift from 2D to dynamic 3D representations. This enhanced their famous characters for key industry events like IFT FIRST and America's Food and Beverage Show. By combining Autodesk Maya with existing Cinema4D workflows, Yousef improved production efficiency while preserving Torani's unique appeal.

Yousef Alhaddad's versatility goes beyond corporate partnerships, including collaborations with Seedify Fund, BUCK Design, Otherworld, and Blackbook Studio. His 3D animations for Provide received two awards, Achievement in Animated Entertainment (Short Form) and Achievement in Digital Marketing, from the Iowa Motion Picture Awards, honoring excellence in Iowa's film and video production industry across various program and craft categories, celebrating both creative and technical achievements, showcasing his significant influence in digital artistry. Throughout his professional journey, Yousef Alhaddad has demonstrated a dedication to excellence and collaborative creativity. His innovative approach to visual storytelling, whether creating immersive installations or enhancing Apple Maps landscapes, continuously sets new industry standards and motivates fellow artists. Every successful cinematic endeavor has a team of essential contributors, with Yousef Alhaddad standing out. His commitment and skill highlight the profound impact of hard work and innovation in shaping memorable cinematic experiences, establishing his position as a leading figure in digital artistry.