Ruslan Ranjabar: Mastering the Art of Social Media Strategy and Content Creation

Photo byRuslan Ranjabar

Ruslan Ranjabar began exploring various professional opportunities. He ultimately found his place at Jellysmack, a rapidly growing media startup deeply rooted in the Creator Economy.

Recognizing the vast potential within the company and leveraging his filming and editing background with numerous creators, Ruslan led content syndication efforts for Facebook, creating multiple highly successful videos that amassed tens of millions of views. As his role progressed, Ruslan assumed the leadership of the newly established Creator Program, collaborating closely with prominent YouTube personalities to enhance their presence on platforms such as Facebook and Snapchat. Under his guidance, this initiative experienced exponential growth, surpassing 3 billion monthly views by September 2020 and forming impactful partnerships with renowned creators like Bailey Sarian, Brad Mondo, and Azzyland.

From 2020 to 2022, Ruslan diligently focused on optimizing the revenue generated by the Creator Program, identified and assessed crucial partnerships for Jellysmack, collaborated with creators to create impactful videos, and provided training to numerous content strategists and editors at Jellysmack.

In 2022, Ruslan led a team of highly skilled people, whom he assembled from the best profiles in the company, Jellysmack, focusing exclusively on top Creator partners. The team generated an impressive 16 billion views throughout the year. Additionally, later this year, Jellysmack launched "Jellysmash, a production company that strategically creates content on a global scale, producing impactful videos for renowned creators such as Pasta Queen and Derek Deso. Ruslan played a pivotal role in Jellysmack's international content strategy.

The exceptional work done by Jellysmack was duly acknowledged. Fast Company recognized the company as the Most Innovative Company in Video for 2022. Furthermore, Jellysmack was honored with the Digiday Technology Award for Best Digital/Social Video Management Platform. These accolades are a testament to the dedication and expertise of the team led by Ruslan at Jellysmack.

For those unfamiliar with Ruslan Ranjabar, he is a native of Ust-Kamenogorsk, Kazakhstan, born in 1994 with a natural inclination towards storytelling. His passion for filmmaking began at 12 when he acquired his first camera. Through self-teaching and diligent study of filming techniques, editing, and visual effects, Ruslan developed his craft primarily through online resources such as YouTube, as local filmmakers' mentorship opportunities were limited. By age 16, Ruslan had already begun producing music videos for local artists, some of which garnered attention and were featured on television broadcasts. During this period, he developed a keen interest in the world of online video creators, closely monitoring the ever-evolving landscape of content creation. At 18, he boldly decided to relocate to France to pursue a cinema degree. Immersed in a new environment, he eagerly participated in various filmmaking projects, including documentaries and commercials. Ruslan gravitated towards smaller-scale productions and embraced a more guerrilla approach to filmmaking, showcasing his versatility and adaptability in the industry.