In the past five years, ADA lawsuits related to website inaccessibility have risen by over 243%, increasing from around 800 cases in 2017 to more than 4,000 in 2023. This surge is particularly evident in sectors with strong online consumer engagement, such as ecommerce, hospitality, education, government and finance. This trend highlights the growing importance for businesses to prioritize web accessibility, not only to reduce legal risks but also to strengthen their market presence and reputation as inclusive and socially responsible brands.