Scott Woodward has been described by some in the industry as a model marketer or a marketing archetype even, given he has successfully navigated a career that has now spanned three decades. The first half of his career was spent as an in-house brand marketer for some of the most iconic brands in the world and the latter half as the founder of his own brand agency in New York, SEW Branded, working with over forty brands, emerging and established, as a quintessential brand design and marketing guru.