Dispatch from Pennsylvania: How marketing affects swing voters as U.S. election looms
Americans will soon elect their next president after a race for the White House that is essentially tied. From a marketing perspective, think of Republican Donald Trump and Democrat Kamala Harris as each holding 45 per cent market share. The remaining 10 per cent includes undecided voters and people disinclined to vote. My political marketing class at the University of Windsor is using a marketing lens to understand the variables that will influence the outcome on Nov. 5. My recent road trip to the battleground state of Pennsylvania gave me insight into the strength of both the Democratic and Republican...
Harris rallies Philadelphia voters at church, barbershop, bookstore, restaurant and basketball court
PHILADELPHIA (AP) — Kamala Harris said Sunday that “no one can sit on the sidelines” in this year’s presidential election, capping a day of campaigning across the largest city in the crucial battleground state of Pennsylvania. “We are focused on the future and we are focused...