According to Microsoft CEO Satya Nadella, 20 of Xbox's first-party franchises have made $1 billion or more in lifetime revenue. He revealed the news in the company's recent annual report for 2024, which he noted comes after the company acquired Activision Blizzard in October 2023. Along with homegrown franchises like Halo and Gears of War, Nadella name-dropped the series it has bought over the years, such as Candy Crush, World of Warcraft, and Elder Scrolls.