JACKSONVILLE, Fla —The State of Digital Grocery: In-Store Media Monetization study by Grocery Doppio, conducted in collaboration with RRD, developer of nCountR®, reveals retail media is an $8.5 billion opportunity for U.S. grocery retailers to boost growth and margins. The survey of over 100 grocery executives with digital media decision-making authority unveils insights from the current state of retail media networks, with a particular emphasis on in-store integration. Recognizing the potential of leveraging both digital and in-store real estate for targeted advertising, grocers are looking to strategically integrate digital channels with the physical store experience. Nearly 70% of respondents believe in-store media capabilities provide a competitive edge over third-party platforms (like social media or search engines). Physical stores not only attract more foot traffic but also enhance engagement by incorporating digital elements into the shopping environment and customer interactions. “The potential for in-store retail media networks to drive revenue growth across the grocery sector is limitless,” said Hans Fischmann, vice president and general manager, nCountR by RRD. “Grocers are uniquely positioned to personalize the shopper experience, enabling them to accurately measure return on ad spend and strengthen their bottom line—especially during a time of prolonged inflation and increased competition for share of wallet.” Additional findings supporting growth opportunities for grocers include:

Tony Hoggett, who ran Amazon’s global omnichannel grocery operation, is moving on – reportedly to a food start-up founded by Marc Lore. In a post on his official LinkedIn profile, Hoggett announced that after nearly three years serving at Amazon as senior VP of worldwide grocery stores, he is taking the “next step” in his career.

Tony Hoggett, the Amazon senior vice president in charge of the company’s worldwide grocery stores business, is leaving the tech giant as it continues to try to find its way in a critical retail segment. A former Tesco executive, Hoggett started at Amazon in January 2022, and served on...

A new poll just announced America's best grocery store. Trader Joe's, Costco, or even ALDI might have been the expected winners, but the result is surprising. The top pick according to USA Today's 10 Best poll is...Hy-Vee. Wait, what?. The new Hy-Vee grocery store is set to open in September...

Shoppers can redeem points for free products and access deals through the mobile app while individual stores can customize the app with local offers. Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the grocery industry. The newsletters and website cover topics such as shopper behavior, omnichannel, e-commerce, pricing and discounting, store formats, and more. Grocery Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. https://www.grocerydive.com.

A POPULAR grocer has recently launched an app with massive discounts but it requires you to head to its physical stores. The discount closeout retailer's app offers huge bargains for users and already had over 700,000 total downloads at the end of June. The app was launched by Grocery Outlet,...

If there's one thing Michigan has, it's plenty of grocery store options. While many consumer habits have changed over the years, one thing that hasn't changed much is our need to go grocery shopping. Some people prefer to have their groceries delivered to their homes or their cars in the parking lot, while others prefer to go in and shop for themselves.

Many grocery stores have great loyalty programs, but not all of them are created equal. Some loyalty programs help you save money while having added perks.

Walking out of the grocery store with more stuff than you intended to purchase is a phenomenon we've all experienced. You go in planning to buy a loaf of bread and suddenly a cart full of goodies somehow makes its way to the checkout line with you. Don't put the blame all on yourself, though. Grocery stores' long aisles are a trick almost everyone falls for. As customers pass through a seemingly never-ending path of enticing products, chances are they'll stop to grab a few extra items along the way, even if they're not actually needed.

Grocery Outlet recently launched an app that’s unlike those of other food retailers, with an emphasis solely on promoting savings while driving customers to its stores. Grocery Outlet completed the rollout of its no-frills app to all of its stores in its first fiscal quarter of this year and saw an instant response from shoppers. During the discounter’s most recent earnings call in August, President and CEO R.J. Sheedy noted that the app had over 700,000 total downloads at the end of the second quarter.