Smoothing the Student Journey is issue #3 in the 2025 EDUCAUSE Top 10. A lot of effort goes into applying, enrolling, learning, and earning a credential at a higher education institution. Students must use many institutional services and have countless interactions with faculty, staff, and systems. The student journey is complicated, and students have very little idea of what it entails. Student services can help simplify and accelerate the journey, but they can also make it complicated and confusing. Students should be able to focus on their educational goals and experiences without having to worry about which documentation they need to submit to whom and at what time. They should be able to get the help and resources they need and know where to go when they need special resources or extra support. The academic work may be challenging, but the administrative work should be dead easy. Student services leaders are collaborating with IT and other functional stakeholders to rethink and modernize services so they contribute to, rather than impede, students' success.