Worldwide VOD Buffer Ratio Down 54% in the First Half of 2024

BARCELONA, Spain— Streaming providers worldwide are increasing their infrastructure buildout to reduce latency and hiccups for consumers and the results are beginning to show, according to NPAW, a provider of streaming video intelligence services.

The first six months of 2024 saw a large global increase in quality of experience, with a 54% decrease in buffer ratio for Video-on-Demand (VOD) services, compared to the same period last year, according to the company’s 2024 1st half Video Streaming Industry Report. This KPI illustrates a worldwide shift in the quality of streaming video services. It’s also an indication of the global commitment of OTTs, Telcos and Broadcasters to providing better streaming quality, NPAW said.

Linear TV buffer ratio also improved remarkably in H1 2024, with a global decrease of 34% vs H1 2023 and 24% vs H2 2023. The Asia region alone experienced a 35% decrease in buffer ratio.

“Telcos, broadcasters and OTTs are investing heavily, thus improving the overall quality of the streaming video landscape. With new players entering the market regularly, it’s becoming much more competitive. We are seeing the world rapidly shift away from traditional TV and towards streaming providers.” said Ferran G. Vilaró, NPAW CEO & Co-Founder.

Thereport explores the current state of the video streaming industry both globally and regionally, comparing engagement and quality data from the first half of 2024 with the same period in 2023. The analyzed data were collected from the NPAW Suite for January to June 2024 and contrasted with data from January to June 2023. Advertising data were also gathered from January to June 2024.

To access this report please download here.