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BIA: Local Ad Revenue to Hit $171B in 2025
CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% of the total $171 billion local ad spend in 2025. This represents an increase of 5.5 percent in non-political spending over BIA’s revised 2024 estimate. When including political advertising, the 2025 estimate represents a 1.3% decline from the revised estimate of $173.7 billion for 2024. In this forecast, BIA raised its 2024 local advertising estimate primarily due to an expectation of increased political advertising of $560 million. As part of...
Google TV Streamer Launches at $99.99
Google has released a new Google TV Streamer priced at $99.99 that replaces Chromecast. The device updates “our next-generation 4K TV streaming device — but as a faster, more premium version,” the company reported in a blog post. Complete with the best of Google TV, Google TV Streamer doubles as a smart home hub for Google Home and Matter devices. It also has a sleek design that fits right into your home’s decor without standing out.Google TV Streamer offers access to 700,000+ movies and shows through streaming apps like YouTube TV, Netflix, Disney+, Apple TV and more, in addition to live...
Nielsen: Week of July 4 Set Streaming Records
Nielsen is reporting that July 2024 produced multiple new streaming records, with the week of July 1 – July 7 recording over 313 billion viewing minutes across streaming platforms. That was the highest level of streaming consumption ever for a single measurement week in Nielsen’s Streaming Top 10. In addition, Nielsen said that Sunday, July 7 notched the fourth-highest daily level of streaming viewership ever recorded by Nielsen. It is outdone only by three other weekend dates with holiday ties: January 13, 2024—the most-streamed day on record—which included the NFL Wild Card playoff game on Peacock, and this year’s cold, post-Super...
Fubo Posts Strong Q2 Earnings
NEW YORK—FuboTV Inc. posted generally strong financial results for the second quarter, reporting Fubo’s sixth consecutive quarter of year-over-year (YoY) improvement in its global profitability metrics. It also posted better than expected revenue and subscriber numbers for North American, with revenue up 26% YoY and 1.45 million paid subs, up 24% YoY. Average revenue per user (ARPU) expanded 5% YoY to $85.69. The quarter was also highlighted by a 14% increase in ad sales revenue YoY as the result of efforts to increase visibility within agency holding companies continued during the start of the 2024 Upfront season, the company reported. Subscribers in...
Hearst Inks new Content Deal with Samsung TV Plus
NEW YORK—Hearst Media Production Group (HMPG) has announced it has licensed more than 500 hours of content to Samsung TV Plus, Samsung's free, ad-supported TV (FAST) and video-on-demand (AVOD) service.As part of the agreement, Samsung TV Plus, which currently distributes the HMPG FAST channels Xplore, Rovr Pets, and The Jack Hanna Channel, will license more than 500 hours of HMPG original programming in the U.S., including the weekly series Lucky Dog, Matter of Fact with Soledad O'Brien, Mutual of Omaha's Wild Kingdom Protecting the Wild, Harlem Globetrotters: Play It Forward, and various shows hosted by renowned wildlife expert Jack Hanna,...
Sponsored: Virtual Studio: A Strategic Advantage for Modern News Broadcasters
Contrary to what many believe, virtual studio solutions are not new technology. They have just been neglected. CBS tried them at the dizzy heights of the dot-com bubble back in 1999, as did many others. But the combination of expense, complexity, and subpar graphics meant they crashed and burned very quickly. As one, the industry quietly turned away and pretended it had never happened. But in recent years, we have quietly been helping traditional news broadcasters around the world, from the BBC to NBC experiment with new forms of video production and keep up in the creative arms race that modern media has become. Many have found...
New Report Offers Insight On How Marketers Can Make Best Use Of CTV
PALO ALTO, Calif.—A new report examining the evolving connected TV (CTV) landscape and its growing influence on brand and performance marketing strategies walks readers through the awareness, consideration and decision stages of the marketing cycle with the goal of developing and executing effective campaigns.The report, “A Full-Funnel Approach to CTV Marketing 2024,” is from Wurl, its parent company AppLovin and measurement and analytics company Adjust.“CTV is a unique channel with the ability to drive real outcomes at every stage of the marketing cycle,” said Wurl CEO Ron Gutman. “Wurl’s position in the CTV ecosystem – combined with Adjust’s insights into...
Mediaproxy To Show AI-Powered Captioning, Transcription for LogServer At IBC 2024
MELBOURNE, Australia—Mediaproxy will feature the latest additions to its LogServer compliance monitoring system, including support for AI-powered captioning and transcription as well as open monitoring and orchestration software at IBC 2024, Sept. 13-16, at the RAI Amsterdam Convention Center.LogServer now incorporates support for AI-Media Technologies LEXI Recorded self-serve captioning and transcription as well as Skyline Communications DataMiner, an open monitoring and orchestration solution, the company said.For U.S. broadcasters, LogServer offers ATSC 3.0 capability for NextGen IP channels. Mediaproxy has developed a new, software-based technique for monitoring both on-air and off-air ATSC 3.0 streams, which is necessary to analyze the multiple...
Kramer Buys ZeeVee To Expand AVoIP Portfolio
TEL AVIV—AV solutions provider Kramer has acquired ZeeVee, an Audio-Video-over-IP (AVoIP) specialist to augment its existing tech advancements in this domain, the company said today. Financial details of the transaction were not disclosed.ZeeVee, a founding member of the SDVoE Alliance, brings advanced technologies and expertise that will enable Kramer to offer a wider portfolio and accelerate growth and innovation. ZeeVee has been at the forefront of IT and AV convergence, the company said.“The acquisition of ZeeVee reinforces our commitment to leading the AVoIP market. ZeeVee’s innovative solutions and industry leadership align seamlessly with our strategic vision, and together we will...
Univision Adds Two Affiliates in Indiana
SOUTH BEND, Ind.—Family Broadcasting Corporation (FBC) has launched Univision programming as the primary signal of WHMB TV-40 in Indianapolis, Indiana, and WHME TV-46 in South Bend, Indiana."This affiliation is an excellent addition to our portfolio of family-friendly networks and stations, and we're very excited about this partnership and expanding our reach to new audiences," said FBC CEO Drew Sumrall.Along with this news, FBC named industry veteran Susan Buterbaugh as general manager of WHMB TV-40. "We are grateful to all our loyal viewers who have supported us for more than 50 years," said Buterbaugh. "Univision brings news, entertainment, sports and culture to our community, with new opportunities for our partners. I am honored to lead WHMB TV-40 into this new chapter."As the most-watched network among U.S. Hispanics, Univision is home to the leading Spanish-language content across news, sports, music and entertainment. Family Broadcasting Corporation has been in operation since 1972, with multiple national networks including Family Entertainment Television (FETV), Family Movie Classics (FMC), and World Harvest Television (WHT).
Study: Half of Viewers Begin Watching TV by Checking Smart TV Apps
PORTSMOUTH, N.H.—As linear TV viewing continues to decline a new survey from Hub highlights just how much smart TVs are impacting the way viewers are accessing content and finding something to watch. Unlike the past, when viewers flipped through TV channels, the new Hub “Evolution of the TV Set” study indicates that smart TV owners embrace the app-centric viewing environments that deliver more than just TV entertainment. About half of those surveyed said that they started their TV viewing experience by looking at TV apps and opening them. "You can't underestimate the power of what people see first when they turn on...
EVS Invests in TinkerList
Live video production tech provider EVS has made an investment in TinkerList, a Belgian company that offers solutions for making live broadcasting more intuitive, reliable, and productive.As part of the deal, TinkerList's SaaS products will be integrated into EVS's asset management and flexible control room solutions, broadening the scope of EVS’s offering to customers worldwide.EVS reported that the transaction value, including capital increase and loans, represents a total investment of below EUR 3 million ($3.28 million).The deal follows a deal by EVS to acquire MOG Technologies, which expand EVS’ market reach and further support the extension of EVS’ MediaCeption workflows. TinkerList...
Kate Sims, Joe Marchitto Join ASG
EMERYVILLE, Calif.—Kate Sims and Joe Marchitto have joined Advanced Systems Group—the former as vice president of strategic accounts and the latter as chief technology officer of strategic accounts, ASG said today.“With Kate and Joe at the helm of our key accounts in Southern California, we’re excited to bring their experience and ability to some of our most important clients,” said ASG president Dave Van Hoy. “They have both deep technical and business acumen. I’m thrilled they’re bringing their formidable talents to ASG.”Sims has worked in IT consulting and media technology services for more than 20 years. Most recently she was vice president...
Adrienne Roark and Jennifer Mitchell Get Expanded Roles at CBS News and Stations
NEW YORK—CBS News and Stations has announced a new editorial leadership structure, with Adrienne Roark and Jennifer Mitchell taking on expanded roles across the local-to-global news organization.As part of a new editorial leadership structure, the division also announced that several veteran CBS News and Stations executives have been given expanded duties in overseeing daily editorial and newsgathering across all platforms. The announcement was made on August 5 by Wendy McMahon, president and CEO of CBS News and Stations and CBS Media Ventures.“Today marks the beginning of an exciting new chapter as we write the future of CBS News and Stations,"...
CDC Broadcast & Multimedia Upgrades to Ikegami Cameras
ATLANTA—The Centers for Disease Control & Prevention (CDC) is the nation’s leading science-based, data-driven, service organization that protects the public’s health. It has put science into action for more than 70 years, helping children stay healthy as well as helping families, businesses and communities fight disease and stay strong.CDC works 24/7 to protect America from health, safety and security threats, both foreign and domestic. To accomplish its mission, CDC conducts critical science and provides health information that protects the nation against expensive and dangerous health threats and responds when these arise.We recently upgraded the technical facilities at our Broadcast &...
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