UT Tyler to offer new marketing graduate degree

TYLER, Texas ( KETK ) – The University of Texas at Tyler (UTT) announced a new graduate degree program for their Soules College of Business.

According to a release from UTT, the new degree, Master of Science in marketing insights, was approved by the Southern Association of Colleges and Schools Commission on Colleges to begin January 2025.

“The offering from our respected Soules College of Business will help East Texas professionals expand their marketing knowledge, skills and certifications,” Dr. Amir Mirmiran, UT Tyler provost and executive vice president for academic affairs, said.

According to the university, the 30-hour program will be completely online and able to be completed within one year. UTT said that the program is designed with no prerequisite courses to add flexibility and that no prior business or marketing degree is required for admission into the program.

“Embedded in the degree are stackable certificates in digital marketing, research analytics, and
retailing and services. Industry certificates from Google and Meta will also be included within the
required courses at no additional cost to students through UT Tyler’s partnership with Coursera.”

The University of Texas at Tyler

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