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Chipotle brings back IQ test giving away more than $1 million in free burritos, BOGO deals
By Gabe Hauari, USA TODAY,
3 hours ago
Chipotle has brought back a popular trivia game that gives Chipotle Rewards members a chance to win buy-one-get-one food deals and even free burritos for a year, the company announced Monday.
The game, called Chipotle IQ , tests customers' knowledge of Chipotle's ingredients, food standards, culinary techniques and more, according to a news release from the chain. This is the fifth year Chipotle has run this promotion, the company said.
"With four million game plays since we introduced the concept, we believe there's an appetite for competition and free burritos," said Chris Brandt, chief brand officer at Chipotle, in the news release. "For anyone looking to get ahead, one hint is that we use 48 avocados in every batch of our hand-mashed guac."
Back for the fifth anniversary, Chipotle IQ that tests fans' knowledge of Chipotle's real ingredients, leading food standards, culinary techniques, sustainability efforts, brand history, and community engagement. Courtesy of Chipotle Mexican Grill
According to Chipotle, the rules for the game are as follows:
From Tuesday, August 20 at 9:01 a.m. ET through Thursday, August 22 at 11:59 p.m. ET, the company will offer 5,000 BOGO codes per hour to the first Chipotle Rewards members who score a 10 out of 10 on Chipotle IQ. Fans can play once per day.
A perfect score will unlock an extra credit question, and if answered correctly, players will be entered to win one of 50 free burritos for a year prizes.
Customers can play at www.chipotleiq.com by entering the email tied to your Chipotle Rewards account.
According to Chipotle, the BOGO codes entitle the customer to one free regular menu entrée item with the purchase of one regular menu entrée item at regular price when ordered in-restaurant or via the Chipotle mobile app or online.
A "regular menu entrée item" means a burrito, burrito bowl, single order of three tacos, quesadilla or a salad, according to the news release, and does not include kids' meals, 3-point meals or single tacos.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
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