BMW Championship 2024 merch photos: John Elway head cover, mountains and hummingbirds among unique items in Denver

CASTLE ROCK, Colo. — The days of the BMW Championship being a fixture in the Windy City are long gone, so, each year as the second leg of the FedEx Cup Playoffs hopscotches around the country, the tournament merchandise shop leans into its latest locale. This year, that means a Rocky Mountain high, including shirts touting the course being at an elevation of 6,305 feet. But the love-it-or-hate-it item is the John Elway head cover by Swag Golf.

The BMW merchandise shop is a good mix of brands. Always fun to see Kjus for men and Foray Golf for women along with staples such as Peter Millar.

The Castle Pines logo is a pair of hummingbirds — the club address is on Hummingbird Drive — and there are several items for sale that feature the logo. Inside the clubhouse, the Hummingbird-logoed cap is being sold for $98. Whoa! As Al Czervik once said in Caddyshack, “when you buy a hat like this I bet you get a free bowl of soup, huh?”

Here are some of our favorite items from the merchandise shop at the 2024 BMW Championship.