WATCH: Keyshawn Johnson explains why Lamar Jackson should be the face of NFL

Ravens quarterback Lamar Jackson is a two-time AP MVP that marches to the beat of his own drum and that approach likely cost the Louisville star off the field opportuntiies. Jackson chose to not have the typical agency represent him during contract negotiations with Baltimore, instead partnering with his mother on some of his biggest life decisions.

Jackson reportedly has endorsement deals with Nike, Dunkin’ Donuts, Visa, T-Mobile, Lyft, Cheerios, BodyArmor SuperDrink, and Monster Energy, but the Ravens star still isn’t the face of the NFL. During a recent sit-down with the All The Smoke podcast, former No. 1 overall pick, and analyst, Keyshawn Johnson says the Ravens quarterback deserves an NBA-style marketing push.

“Lamar Jackson should get the opportunities… If you really wanted to make it work, I can make it work in a heartbeat.”

Jackson, the 2023 NFL MVP, threw for 3,678 yards and 24 touchdowns and ran for 821 yards and five scores. He helped the Baltimore Ravens (13-4) finish with the best record in the league and led them to a playoff win over Houston.

Jackson received 45 of 50 votes for AP first-team All-Pro.

The reigning MVP has spent the entire summer working to connect with his receivers on deep balls. Jackson slimmed down to play lighter, and 2024 will be about dispelling all the doubters and notions that he’s not Super Bowl caliber.