'Everybody eats' philosophy has Bills scoring most points in the NFL

The Buffalo Bills coined the phrase “everybody eats” as the theme of their offense for 2024, and the team’s 47-10 win over the Jacksonville Jaguars on “Monday Night Football” was the latest representation of it.

To say that everybody ate on Monday would be an understatement.

Six Bills scored a touchdown in the game, 10 players caught a pass (nine in the first half), and five players recorded three or more catches.

James Cook, Ray Davis, Khalil Shakir, Dalton Kincaid, Ty Johnson, and Keon Coleman all found the endzone. Davis and Coleman both recorded their first-career touchdowns on a special night in Orchard Park.

Josh Allen had one of the most efficient games of his career, and he was able to conduct the offense by spreading it around and keeping the defense guessing. And, if Allen is the conductor of the orchestra then offensive coordinator Joe Brady is the one writing the music.

“Everybody eats” isn’t just a phrase for Brady, it’s all he wants for the offense. Because there is trust in the offensive line, and because Josh Allen is at quarterback, Brady is free to use his multitude of skill players in different and creative ways. The creativity and simplification of the processing for Allen have him as the MVP favorite through three games. Brady is putting everyone in positions to succeed.

In a post-practice press conference Wednesday, Josh Allen spoke on the ability of the offense being elevated because they have so many different options to beat defenses:

“I think we’ve shown the ability to be in big personnel and run it and throw it, we’ve shown small personnel to run it and throw it, the run game, play action, drop back… there’s just a lot of opportunities for us to do a lot of different things throughout the game. We have different chess pieces that Joe [Brady] is using really well right now… and they are doing a great job of understanding what everybody’s role is. The ability to at any different time throw it to somebody else and they be our first read… it’s very fun. It’s easy on me and Joe’s been doing a great job of calling plays.”

Sure, the Bills lost their top two receivers from last year, but what they have now is depth at skill positions across the entire offense. And the skill position players all offer multiple flavors themselves. The running backs are threats through the air and on the ground, Curtis Samuel and Khalil Shakir can be lined up anywhere, and Dalton Kincaid and Dawson Knox can give you everything you need at the tight end position. Throw in some big-bodied boundary receivers and you’ve got a well-rounded offense.

After three weeks, the Bills (3-0) are leading the league in points per game (37.3) but the road gets tougher ahead for the Bills. Next up is a three-game road stretch (Baltimore Ravens, Houston Texans, New York Jets). It will be a grind through the next few weeks, but when things get tough for Allen and Brady, they know they’ll have someone in the supporting cast to lean on, because you can’t cover all of them.