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  • Axios Salt Lake City

    Rocky Road takes the crown as Utah's favorite ice cream flavor

    By Erin AlbertyAurora MartínezNatasha Smith,

    3 hours ago

    Data: Instacart ; Note: Calculated by comparing the share of most popular selected flavors within a state and selecting flavors whose share deviates most from the average; Graphic: Jacque Schrag and Sarah Grillo/Axios

    Rocky Road is Utah's favorite ice cream flavor, according to an analysis of summer 2023 purchase data from Instacart .

    The big picture: While there are some regional trends in the top flavors, like Rocky Road in the West and moose tracks in the Midwest, many states have a different top flavor than their neighbors.


    • Overall, classic flavors like vanilla, chocolate, and cookies and cream are the most popular nationwide.

    Zoom in: Rounding out Utah's top five are:

    • Chocolate Chip
    • Pistachio
    • Vanilla
    • Mint Chip
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