‘It Ends With Us’ Crosses $100 Million at Domestic Box Office After 11 Days

“It Ends With Us,” a big screen adaptation of Colleen Hoover’s literary sensation, has surpassed a notable box office milestone.

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The film, starring Blake Lively and Justin Baldoni, has grossed $100 million domestically after just 11 days of release. It’s one of 13 films to achieve that benchmark in 2024. “It Ends With Us” is also resonating beyond North America with a global tally of $187 million. It’s a huge (and encouraging) turnout for a romantic drama that’s aimed at female audiences and cost Sony Pictures and Baldoni’s Wayfarer Studios an economical $25 million to produce.

“This remarkable result is a real testament to the power of female driven stories and original films at the box office,” says Sony’s co-head of global theatrical marketing Danielle Misher. “We’re so proud of the nuanced and layered marketing campaign that honored female agency and triumph.”

“It Ends With Us” opened in theaters on Aug. 9 and exceeded expectations, collecting a stellar $50 million domestically and $80 million globally to start. The film remained a draw in its sophomore outing with $24 million, a 52% decline from its debut. This is Sony’s second recent success with female-skewing literary adaptations after 2022’s “Where the Crawdads Sing,” starring Daisy Edgar-Jones, achieved sleeper hit status with $90 million in North America and $144 million worldwide.

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Like the novel, “It Ends With Us” tells the story of Lily Bloom (Lively), a small business owner who gets caught in a love triangle between a charming but abusive neurosurgeon, Ryle (Baldoni), and her first boyfriend, Atlas (Brandon Sklenar). Sony reported that nearly half of opening weekend crowds were comprised of infrequent moviegoers, meaning “It Ends With Us” catered to crowds that hadn’t been otherwise compelled to go to their local cinema in some time.

Since Hoover wrote a best-selling sequel, “It Starts With Us,” it’s safe to assume that audiences haven’t seen the last of Lily, Ryle and Atlas.

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