Stacy London, Clinton Kelly to Reunite for Amazon Reality Series ‘Wear Whatever The F You Want’

Former “What Not to Wear” hosts Stacy London and Clinton Kelly are coming back together for a new reality show at Amazon Prime Video.

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The duo is set to host “Wear Whatever the F You Want,” which has been picked up for eight episodes at the streamer. This will mark the first time London and Kelly have hosted a show together in over a decade.

“The world has changed a lot since the run of ‘What Not to Wear,’ and, thankfully, so have we. These days, we have zero interest in telling people what to do, based on society’s norms—because there are no more norms!,” said Kelly and London. “However, style is still an important form of communication, and we’re excited to show new clients how to align their personal messaging with their life goals. It’s time to celebrate individual style, not prescribe it.”

“Wear Whatever the F You Want” is described as a style transformation show. The official description states, “Over the course of a couple of days, Clinton and Kelly will empower each client to live out their fashion fantasy and find their style truth in the journey of a lifetime.”

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“Since Clinton and Stacy first appeared on television, they have remained at the forefront of showing us how to use fashion as a means of self-empowerment. Their playful banter and distinct approach have helped instill confidence in viewers for almost two decades,” says Lauren Anderson, head of brand and content innovation for Amazon MGM Studios. “Now, with the efforts of Bright Spot Content, and expertly steered by Jenny Falkoff, their long-awaited reunion has become a reality. Together, Stacy and Clinton bring a fresh, fun, and meaningful new series to Prime Video customers, filled with expertise and inspiration; chemistry and warmth; and, of course, their signature, enviable style.”

Both Clinton and Kelly serve as executive producers on the series along with Sandy Varo Jarrell, Suzanne Rauscher, Justin Rae Barnes, and Janelle Couture. Barnes will also serve as showrunner. All3Media’s Bright Spot Content and Amazon MGM Studios produce.

“What Not to Wear” originally aired for 10 seasons on TLC, wrapping up its run in 2013. The two hosts had a public falling out following the show, though they reunited in 2023 for a nationwide stage tour dubbed “The Stacy & Clinton Show.”

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