Global fan communication platform company Dear U has partnered with J Balvin and Peso Pluma in its first efforts into the Western market.
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Launching on Sept. 30, Balvin and Peso will be able to “personally engage with fans around the world through Dear U’s new U.S. version of the app,” per a press release. Dear U’s “bubble” app provides a personal setting where only subscribing fans can engage with the artists. Over 600 artists and celebrities are already on the platform, including major K-Pop stars such as NCT, Stray Kids, LISA and Jisoo of Blackpink, EXO, aespa, Twice, as well as actors, sports stars, and entertainers.
Dear U reports that bubble has over 2 million paid subscriptions, of which 73% comes from outside Korea, across Asia, the United States and Europe.
Balvin offered in a statement, “For me it has always been important to be connected to my fans, La Familia . I love reading comments and conversations, so it’s exciting to communicate with fans no matter what their first language might be. This is why ‘the bubble’ is the perfect platform to keep in touch.”
Peso added: “Peso Pluma wouldn’t exist without our dedicated fans who have supported us since the very beginning. Even though we don’t speak the same language, our music is crossing borders and I’m always excited to find new ways, such as through this partnership with bubble, to connect with them.”
+ Sony Music Publishing UK has announced the signing of singer-songwriter Myles Smith to a global publishing agreement.
Myles has continued to gain momentum in 2024 with his debut EP, “You Promised A Lifetime,” and the release of his platinum-certified single “Stargazing.” He also recently performed on BBC Radio 1’s Big Weekend and made his UK and U.S. television debuts.
Myles is currently touring with sold-out dates across the US and Canada after embarking on his first-ever headline tour in the UK and Europe earlier this year. He recently announced his second headline tour, slated to begin in 2025.
Sony Music Publishing UK Senior Director of A&R Saul Fitton said, “Myles is a once-in-a-generation talent, with exceptional drive and dedication. Witnessing his global impact as an artist from the UK is really exciting, and it’s a privilege to be part of his remarkable journey.”
+ The Vita Coco Company has teamed up with its brand ambassador Becky G to build a new green space at her childhood elementary school in Inglewood, California. The greenspace is located in Oak Street Elementary School.
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“Growing up, my Inglewood community shaped who I am today,” said Becky. “Partnering with Vita Coco to reimagine a space where students can learn and play means everything to me. We wanted each element to be intentional, reflecting my own experience in middle school and addressing the needs and dreams of the community.”
Designed in close collaboration with the school’s Parent-Teacher Association and local community leaders, and brought to life by Terremoto, the fully customized 2,100-square-foot greenspace features garden plots, compost bins, a farm stand, fruit trees, a water feature, reading nooks, and a versatile outdoor classroom and play area.
+ Adam Wright has been appointed CFO and managing partner of Breakaway , an independent live music company.
Wright previously served as VP of corporate development and M&A at Sony. In his new role, Wright will drive strategic initiatives, corporate development, brand expansion, and overall financial operations for Breakaway.
“Adam Wright’s financial pedigree and industry background, including his executive experience at one of the most recognizable names in entertainment, will fuel Breakaway’s growth as we further extend our geographic footprint and launch new business verticals. We are excited to welcome Adam into the Breakaway family!” said CEO and co-founder Adam Lynn.
+ Day After Day Productions (Day After Day) and Emancipated Icon Entertainment Group have partnered up to represent Lil’ Kim and Teddy Riley for worldwide touring engagements.
Emancipated Icon, recently formed by Emancipated Talent’s CEO Rich Murphy and Icon Entertainment CEO Greg Walker, have established a strategic partnership with Day After Day, founded and led by veteran agent Seth Shomes.
Shomes said, “I have known Greg (Walker) and Rich for many years and have deep respect for all they have achieved in the industry. I couldn’t be happier to strategically align with them on icons such as Lil’ Kim and Teddy Riley and I can’t wait to collaborate on behalf of these legendary artists.”
Walker stated, “I have had the privilege of collaborating with Seth Shomes and Richard Murphy for over a decade in the entertainment industry. Their creativity and vision are truly remarkable, and I couldn’t be more excited about the innovative projects we have lined up together. It’s a thrilling journey to bring our shared ideas to life with two of the most talented individuals in the business.”
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