Ben & Jerry's Embarks on Summer Non-Dairy Sampling Tour

The summer tour will showcase Ben & Jerry's new oat-based non-dairy ice cream with free samples and immersive experiences.

Photo byBen Hon

Ben & Jerry's has sweet news as summer gets into full swing. The beloved Vermont-based dessert maker is bringing its creamy-dreamy, funky-chunky, whirly-swirly world of non-dairy frozen desserts to a city near you! Through August, local scoop shops across seven US cities will transform into can't-miss dairy-free dreamlands.

Ben & Jerry's Tour Stops and Dates

Ben & Jerry's Creamy, Dreamy Non-Dairy Tour kicked off in New York last month, where fans brought unbeatable energy. Next up, Tampa! The tour will hit the following cities:

• Tampa, FL: July 9-10, 2024
• Atlanta, GA: July 16-17, 2024
• Raleigh, NC: July 23-24, 2024
• Washington, D.C.: July 30-31, 2024
• Boston, MA: August 6-7, 2024
• Burlington, VT: August 13-14, 2024

What to Expect

Each stop on the tour promises an immersive dessert experience to celebrate the new creamier-than-ever oat-based non-dairy recipe. Participating scoop shops will feature a totally Instagrammable giant pint. Shout out the event on social with #benandjerrys and #CreamyDreamySummer hashtags. Craveable non-dairy swag, plenty of free samples, and sweet surprises await fans. Best of all, each tour stop is free and open to the public—come one, come all!

A New Era of Non-Dairy

Ben & Jerry's recently announced a new oat-based formula to replace all existing sunflower and almond bases by this summer. All 19 existing non-dairy flavors will make the switch, and several will be available for sampling on the tour. Whether fans are lovers of classics like Non-Dairy Chocolate Chip Cookie Dough or looking to sweeten things up with Non-Dairy Strawberry Cheezecake, these dairy-free masterpieces won't disappoint!

Can't Make It? No Problem!

Don't live near a city with a participating scoop shop? Don't sweat it—stay chilled and bring the party wherever you are by snagging a pint of your favorite non-dairy flavor from the nearest grocer freezer. July is National Ice Cream Month, and now, with Ben & Jerry's new non-dairy recipe, all ice cream lovers can join the celebration!

To find your nearest participating scoop shop and tour dates, visit Ben & Jerry's Creamy Dreamy Summer.