Juicy Marbles Becomes First Plant-Based Whole Cut to Hit Sainsbury's Shelves

The plant-based brand debuted at 553 Sainsbury's locations on September 25.

Photo byJuicy Marbles

Juicy Marbles, the cult-favorite creator of 100% plant-based whole cuts, just landed a major deal with Sainsbury’s. As of September 25, Juicy Marbles’ steaks debuted in 553 Sainsbury’s stores across the UK, adding to its rapidly growing presence. With this new partnership, Juicy Marbles’ products are now available in over 1,500 retail locations nationwide.

Affordable, Premium Plant-Based Steak

The new two-pack of Juicy Marbles steaks retails at £7, a price point lower than comparable traditionally produced beef steaks. Sainsbury’s has seen a surge in demand for high-quality plant-based meats as shoppers increasingly reduce their meat consumption. Juicy Marbles’ arrival is perfectly timed to meet this demand, offering shoppers a versatile, unseasoned cut that’s perfect for a variety of dishes.

Rave Reviews and Growing Popularity

Since its launch in 2021, Juicy Marbles has garnered praise from fans and industry insiders alike for its unique texture and innovative approach. Their steaks earned accolades like a "Top 100 Product of 2022" by Gear Patrol and PETA’s "Most Innovative Vegan Product." UK customers have already embraced Juicy Marbles in other major supermarkets like Waitrose, where the product sold out in under four days during a trial earlier this year.

A Plant-Based Game Changer

With its juicy texture and adaptability, Juicy Marbles is proving to be a favorite among food influencers and home chefs alike. As co-founder Luka Sinček said, “Holy moly. Just two years ago, we wouldn’t have dared to imagine breathing the rarified air of the Sainsbury’s chilled food section. It’s an honor and a privilege to be introduced to Sainsbury’s shoppers—who we hope, after sinking their teeth into their first plant-based steak, will welcome us into their kitchens with the same enthusiasm as their fellow home chefs over at Tesco and Waitrose … It’s not a competition or anything. But, may the best store win.”

For more information on Juicy Marbles, visit JuicyMarbles.com.