USD Athletics unveils new secondary logo

VERMILLION, S.D. (KCAU) – The University of South Dakota and USD Department of Athletics unveiled a new secondary logo.

“Our brand as an NCAA Division I institution grows stronger, and this new logo represents the talent and hours of commitment that our teams and coaches have put toward building our tradition and legacy,” USD President Sheila K. Gestring said.

“There is nothing quite like the pride of Coyote fans,” Athletic Director Jon Schemmel said. “We needed a new, bolder look that embraces that pride as well as the strength of the Coyote community. This new mark embodies the mindset of every Coyote, and it’s something we can embrace and rally behind as we go into a new era of USD Athletics.”

Image Courtesy: South Dakota Athletics

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