Goodell detailed the working relationship with Hov and Roc Nation as “mutually positive” before saying that, “I’m not sure either one of us really spend much time talking about contracts. Jay is happy. Desiree Perez is happy. I’m happy, so we’re all good.”
As for the finer details regarding the contract, the money and its worth are currently unknown. ESPN reported that the first deal between Roc Nation and the NFL struck in 2019 was worth $25 million. The initial deal was built on boosting “the NFL’s efforts around social justice” and to leading “the league’s endeavors in music and entertainment.”
Jay-Z talks with NFL Commissioner Roger Goodell before Super Bowl LVII between the Kansas City Chiefs and the Philadelphia Eagles at State Farm Stadium on February 12, 2023 in Glendale, Arizona.
“As part of the long-term partnership, Roc Nation will advise on the selection of artists for NFL tentpole events, including the Super Bowl, as well as play a key role in the production and promotion of new music,” ESPN reported in 2019.
Since Roc Nation began handling the Super Bowl Halftime Show, the show has seen quite a bit of success. For example, the 2022 Super Bowl Halftime Show, which featured Dr. Dre, 50 Cent, Eminem, Kendrick Lamar, Snoop Dogg, and Mary J. Blige, pulled in 103.4 million viewers. The number drastically increased from the 96.7 million viewers who watched the product last year. Rihanna headlined the show in 2023, becoming one of the most-watched halftime shows of all time, with 118.7 million viewers.
Kendrick Lamar has since been chosen as the headliner for the 2025 Super Bowl, which will take place in New Orleans . While the choice has been met with a ton of controversy, K. Dot’s show is sure to keep the momentum going strong for Roc Nation and the NFL.
IRVING, TX – NOVEMBER 25: Matthew Knowles, father of Beyonce Knowles, and hip hop artist Jay-Z walk on the sidelines during the game between the Dallas Cowboys and the Chicago Bears on November 25, 2004 at Texas Stadium in Irving, Texas.
Comments / 48
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GetOutOfMyKitchens
52m ago
Oooh he uglier then I thought.
Angelodoyou
1h ago
Jay Z Hope the performance has nothing to do with Innocence. Jay Z is just trying to hide behind the dark shadows thinking His Part in all Daddy's Sht. Will never come to the lights.
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