New women's boutique and bar opens in Victor

Brand Bar II, which bills itself as “a women’s lifestyle boutique and cocktail bar,” opened July 23.

Brand Bar II hours and location in Victor NY

Hours are 10 a.m. to 7 p.m. Monday through Saturday; 11 a.m. to 6 p.m. Sunday. It is located at at 240 High St. Extension in Victor’s High Point development across from Eastview Mall.

Who owns Brand Bar II?

The business was founded by Greece native Anna Mullett, 39, who worked as a fashion buyer for two decades before opening the original Brand Bar in July 2023 in Williamsville, Erie County.

What does Brand Bar II sell?

The stores carry her curated assortment of dresses, tops, skirts, pants, premium denim, footwear, jewelry, accessories and handbags by brands including Generation Love, Farm Rio, Michael Stars, MOTHER DENIM, AGOLDE denim, Birkenstock and Sorel.

What else does Brand Bar II offer?

The Victor location is in a 7,819-square-foot timber-and-cobblestone structure that used to house outdoor apparel and equipment retailer The North Face. For Brand Bar II, the interior was remodeled into a clean, modern space with plush seating for socializing and relaxing — and the bar, which serves everything from espresso martinis to whiskey.

The idea is to make customers feel comfortable and give them “more of an experience,” said Clarence, Erie County, resident Mullett, who graduated from Greece Athena High School in 2002 and earned a bachelor’s degree in fashion merchandising management from Buffalo State University and Manhattan’s Fashion Institute of Technology.

Reporter Marcia Greenwood covers general assignments. Send story tips to mgreenwo@rocheste.gannett.com . Follow her on Twitter @MarciaGreenwood .

This article originally appeared on Rochester Democrat and Chronicle: New women's boutique and bar opens in Victor