Minneapolis–Saint Paul, MN | Twin Cities businesses cash in on K-pop craze: From small businesses to giants like Target, retailers are benefitting from the $10 billion industry for South Korean pop music, including its revival of physical album sales. Tucked into a yellow-brick building in northeast Minneapolis is a gateway to South Korea. There’s no obvious signage to announce OtaKuPop’s location, but once inside, colors pop off the walls. A mounted TV plays bright, catchy music videos, their melodies ringing throughout the small store. Posters cover the windows, and what look like bookcases are actually shelves filled with albums of all K-pop music. OtaKuPop is one of several Twin Cities businesses bringing the $10 billion Korean pop music industry to Minnesota. And somewhat counterintuitively, physical media like magazines, trading cards, figurines, stickers and, yes, CDs make up many of those sales. Streaming services such as Spotify have eroded physical media sales in recent years. But K-pop has found a way to avoid that.