Building upon the momentum of the Democratic National Convention , Vice President Kamala Harris and Gov. Tim Walz (D-MN) are hammering former President Donald Trump over his alleged ties to the conservative blueprint Project 2025 in the run-up to the Sept. 10 presidential debate.
The Democratic ticket announced a new ad series Wednesday morning using funding from $370 million in paid media reservations between Labor Day and Election Day to link Trump to Project 2025, a conservative wish list led by the Heritage Foundation on what a second Trump presidency would look like.
On Thursday, voters in battleground states and the West Palm Beach-Ft. Pierce media market will start seeing TV and digital ads emphasizing Trump's thirst for “control” if he were reelected.
“Donald Trump’s back, and he’s out for control,” a narrator says in a 60-second ad before Trump is shown saying, "I would have every right to go after" his political targets.
At a campaign appearance in Boston at the 57th International Association of Fire Fighters Convention on Wednesday morning, Walz slammed Trump over Project 2025 in a push to link Trump to the billionaire class while portraying Democrats as the allies of the middle class.
"One of the goals of their Project 2025 is to screw the middle class, making it harder for workers to collectively bargain, allowing employers to drastically cut overtime or eliminate it," Walz warned. "Slash taxes for the ultra-wealthy by imposing a national sales tax on the rest of us."
Trump has sought to distance himself from the more than 900-page blueprint, which calls for the dismantling of the Department of Education, restricting access to abortion, and giving the White House more sway over the federal government, among other objectives.
The former president called the conservative agenda "seriously extreme" and the brainchild of people who are "severe right."
At the DNC in Chicago last week, multiple speakers referenced Project 2025 during their speaking slots onstage. Sen. Cory Booker (D-NJ) mocked its name, calling it “Project 1825” and “Project 1925."
Gov. Jared Polis (D-CO) was one of the several speakers who brought a physical copy of the book onstage.
“Page 451 says the only ‘legitimate family’ is a married mother and father where only the father works,” Polis said. “I’m going to put that in my pocket so I can share it with undecided voters so they better understand what’s at stake this election.”
“You ever see a document that could kill a small animal and democracy at the same time? Here it is,” Saturday Night Live host Kenan Thompson said onstage as he held a copy of Project 2025.
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A poll from the University of Massachusetts Amherst earlier this month showed more than half of people in the United States, 53%, had heard about Project 2025 but did not care for its policies, which could be a major electoral liability for the GOP.
“Donald Trump’s Project 2025 agenda is a threat to every value that Americans hold dear," said Harris-Walz principal deputy campaign manager Quentin Fulks in a statement. "From cutting Social Security and Medicare to defunding the Department of Education, banning abortion nationwide, and using the power of the presidency to seek vengeance against his political rivals, there are no limits to the extreme steps Donald Trump will take if he wins."
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