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WBOY 12 News
Salt Life is closing all stores across 10 states: See the full list of locations
By Brody Wooddell,
6 hours ago
TAMPA, Fla. ( WFLA ) — Salt Life , a brand synonymous with Florida’s ocean-loving culture, is closing all of its physical stores as part of a significant transition to a wholesale and e-commerce business model. The move follows the acquisition of the brand by Iconix International Inc. , in partnership with Hilco Consumer-Retail Group , after a bankruptcy auction.
The closures come after the brand’s parent company, Delta Apparel Inc., filed for Chapter 11 bankruptcy in June 2024. Financial challenges, including shrinking profit margins and a lack of demand, led Delta Apparel to put Salt Life on the auction block. By August 2024, nearly 100 employees at 16 Florida stores were at risk of losing their jobs if no buyer emerged. The acquisition by Iconix through a competitive auction marks the end of Delta Apparel’s ownership, as Salt Life pivots to a new business model under Iconix’s leadership.
Liquidation sales began on September 20, 2024, at 28 Salt Life stores across 10 states, including 13 locations in Florida. The closures mark the end of an era for the brand, which began in 2003 in Jacksonville Beach, Florida, and grew into a beloved symbol for ocean enthusiasts with its popular apparel and gear designed for fishing, surfing, and diving.
While the stores are shutting down, customers still have an opportunity to purchase Salt Life merchandise at discounts of up to 40%, with items such as T-shirts, hoodies, and tumblers available. Gift cards will be accepted until October 20, and all sales are final after September 20.
Store Name
Address
City
State
Zip
Salt Life
2601 S McKenzie St. #448
Foley
AL
36535
Salt Life
207 Main St
Huntington Beach
CA
92648
Salt Life
157 Avenida Del Mar
San Clemente
CA
92672
Salt Life
34986 Midway Outlet Dr. #123
Rehoboth Beach
DE
19971
Salt Life
410 Plaza Real
Boca Raton
FL
33432
Salt Life
1100 Cornerstone Blvd #910
Daytona Beach
FL
32117
Salt Life
10676 Emerald Coast Pkwy W Space 136
Destin
FL
32550
Salt Life
10801 Corkscrew Rd. #164
Estero
FL
33928
Salt Life
713-A E Las Olas Blvd
Fort Lauderdale
FL
33301
Salt Life
240 3rd St.
Jacksonville Beach
FL
32250
Salt Life
128 Breakwater Ct, Suite 200
Jupiter
FL
33477
Salt Life
404 Duval St.
Key West
FL
33040
Salt Life
2312 Grand Cypress Dr. Suite 852
Lutz
FL
33559
Salt Life
8001 S Orange Blossom Trail #252
Orlando
FL
32809
Salt Life
3101 PGA Boulevard Suite P237
Palm Beach Gardens
FL
33410
Salt Life
421 SW 145th Terrace
Pembroke Pines
FL
33027
Salt Life
3405 Pier St
Pompano Beach
FL
33062
Salt Life
16 S Boulevard of the Presidents
Sarasota
FL
34236
Salt Life
2700 FL-16 Suite 713
St. Augustine
FL
32092
Salt Life
1104 Broadway
Columbus
GA
31901
Salt Life
80 Ocean Ave. N.
Long Branch
NJ
07740
Salt Life
1215 The Arches Cir.
Deer Park
NY
11729
Salt Life
1220 Tanger Mall Dr.
Riverhead
NY
11901
Salt Life
1256 Fording Island Rd. Suite 275
Bluffton
SC
29910
Salt Life
316 King St. Suite A
Charleston
SC
29401
Salt Life
10835 Kings Rd #720
Myrtle Beach
SC
29572
Salt Life
5855 Gulf Fwy
Texas City
TX
77591
Salt Life
5711 Richmond Rd. Suite B030
Williamsburg
VA
23188
(Hilco Consumer-Retail)
The shift to wholesale and e-commerce comes as Salt Life plans to focus more on expanding its brand through retail partnerships and online sales. Iconix and Hilco are managing the wind-down of the retail operations and facilitating the sale of inventory from distribution centers.
Salt Life’s legacy is not limited to its retail presence. The brand has been committed to ocean conservation, with its “Gives Back” initiative supporting efforts to protect marine environments.
As Salt Life prepares to shutter its stores, the end of an era looms for a brand that has been part of Florida’s beach culture for the better part of two decades. For many Floridians, Salt Life was more than just a store—it was a symbol of a lifestyle. Those iconic “Salt Life” bumper stickers, seen plastered on cars from Jacksonville to the Keys, became synonymous with the free-spirited, ocean-loving mentality of the “Florida man” and woman.
The closure of these stores won’t erase the brand’s footprint on Florida’s coastal identity, but it will undoubtedly shift how locals interact with it. As Salt Life transitions to a digital and wholesale focus, those bumper stickers might just take on even greater meaning, symbolizing a bygone era of sandy toes, sun-soaked weekends, and a deep connection to the sea. For Florida’s loyal Salt Life followers, the spirit of the brand will live on—just now, perhaps, with a bit more nostalgia. (Also you can still order online).
Copyright 2024 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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