Why AEW Announced All In’s 2025 Location Early

AEW’s biggest show of the year, All In, is set to take place at Wembley Stadium next Sunday, headlined by Swerve Strickland vs. Bryan Danielson and MJF vs. Will Ospreay. However, in breaking news that has surprised fans, AEW has announced that next year’s All In won’t be returning to the UK but will instead take place in Texas at the 40,000-seat Globe Life Field.

And now, following that huge announcement, it has been reported by Fightful Select that AEW decided to publicize this earlier than usual to manage UK fans’ expectations ahead of this year’s show. Still, it should be noted that Tony Khan has since confirmed that All In will be back in London in 2026 .

“One of the reasons we were given for the announcement happening before this year’s All In was suggested by that same source that it likely was to avoid unrealistic expectations set for an announcement at this year’s show much like last year’s.”

The inaugural All In took place in 2018 as an indie event in association with Ring of Honor and was built around many of the names who subsequently signed for Tony Khan’s new AEW promotion. And while the name All In would inspire AEW’s All Out pay-per-view, Khan would revive All In as an AEW show in 2023, setting a pro wrestling attendance record of 81,035 paying fans. Yet, despite some disputing that number, the fact that the show made $9 million at the box office is ultimately the most significant factor in deeming it a huge success.