The Dallas Cowboys remain the most-valuable franchise in the world by Forbes every single year, valued at $9 billion in 2023 and will undoubtedly remain at the top at the end of this fiscal year, too. Why? Jerry Jones has made it to where even if they’re successful, even if they’re a failure, and even if they’re boring (which makes them unsuccessful!), we talk about them. Ever since the 90’s championships they’ve been marketed as “America’s Team” and have the circus that follows them globally.