Juice Collective provides a fresh healthy alternative

ELMIRA, N.Y. ( WETM ) —August is Black owned businesses month and this week we stopped at The Juice Collective.

Lateka Cooke-Davis owns the Juice Collective, which recently relocated from Arnot Mall to Gray Street in Elmira across from the LECOM Event Center.

“The mall was humble beginnings. I do feel much better being amongst the community, easily accessible. I have some windows here so I can engage with people. A lot of people that have not tasted or tried my products and what I have to offer. This is a whole new territory that I would just like to provide service for,” said Cooke-Davis.

The juice bar specializes in cold pressed juices from local farms. The Juice Collective is unique to Elmira because it is one of the few places to offer a healthy alternative.

“What I’ve learned in my findings is that we live in a food desert where there’s a lot of fast-food offerings around. There are wonderful offerings for home-cooked meals at different locations, but we don’t have very many options for a healthy alternative or holistic offerings as well, so I wanted to be that source,” added Cooke-Davis.

Cooke-Davis comes from a family of entrepreneurs. Her inspiration to start her own business comes from her father who passed away in 2020. She adds to the list of black owned businesses in Elmira by sharing her healing passion with others.

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