Georgia-Pacific Eyes Mixed-Use Redevelopment Downtown

An Atlanta-based corporation is eyeing a major mixed-use redevelopment.

Georgia-Pacific has announced initial plans to transform its 51-story headquarters and the surrounding city block into a center with residential, retail, restaurant and office space.

The proposed development would include more than 400 apartments on the tower’s top floors, which are among the highest in the Southeast, according to a news release.

The project would also include about 125,000 square feet of retail, restaurant and entertainment space; about 600,000 square feet of office space, anchored by Georgia-Pacific and Koch Inc. ; and about 35,000 square feet dedicated to a large central plaza. There would be more than 2,100 parking spaces.

Future development plans could include opportunities for a hotel and additional retail and residential space.

“If realized, this will be more than just a redevelopment; it has the potential to generate economic growth and create mutual benefit for the city, local businesses, their employees, Georgia-Pacific employees and our vibrant community,” Georgia-Pacific President and CEO Christian Fischer said in a news release. “The office landscape has changed, and we recognize that the adaptive reuse of our site and office tower can create greater long-term value. We are also acutely aware of the need for more residential, shopping, dining and entertainment options in our downtown neighborhood, which is why Georgia-Pacific is excited to provide a space that will offer unmatched opportunity in Downtown Atlanta.”

Partners on the project include Rule Joy Trammell + Rubio , architect of record; Healy Weatherholtz , retail broker; Kimley-Horn , civil engineering; Studio Saint , interior design; Brasfield & Gorrie , preconstruction; and Transwestern , consulting and property management.

Georgia-Pacific has also assembled an in-house development team responsible for leading both the redevelopment efforts and the “go-to-market strategy and capitalization of the project.”

Georgia-Pacific and its subsidiaries are among the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose and building products.

Completed in 1982 and covered in pink granite, the Georgia-Pacific Center is viewed as an architectural landmark. It occupies the historic site of DeGive’s Grand Opera House, later the Loew’s Grand Theatre, where “Gone with the Wind” premiered in 1939.

“This transformative redevelopment is a significant step in moving Atlanta forward, turning an important block in the heart of the city into a vibrant and welcoming destination that breathes new life into downtown,” Mayor Andre Dickens said in the news release.

The project is expected to be complete in fall 2027.

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