Serious Eats To Open As Grand Prairie’s First Food Hall

Serious Eats is preparing to open its doors, bringing on pizza slices, sliders and milkshakes with a full-service bar. This new family-friendly hotspot in Grand Prairie promises to satisfy everyone’s cravings for bold flavors and serious portions.

The new micro-food hall is located at 2971 S. State Highway 161 inside of the bustling EpicCentral entertainment complex. One of its interior walls opens to the Jambox stage where live music, watch parties, and trivia nights abound. Guests may also enjoy outdoor seating or picnic on the lawn with a prime view of the Vegas-style Illuvia fountain show every evening.

Parent company and hospitality powerhouse Milkshake Concepts has been known to push the culinary envelope with elevated yet approachable concepts such as Vidorra Cocina de Mexico and The Finch American Grill, both of which have locations in EpicCentral. Milkshake has also found success with casual concepts like Serious Pizza, which has a cult-like following in Deep Ellum and served as inspiration for Serious Eats.

“EpicCentral in Grand Prairie has played a major role in the growth of our company and our experiential concepts,” said Milkshake Concepts CEO Imran Sheikh in a statement. “We’re thrilled to introduce both new and existing brands to this growing community and guests from all corners of the DFW Metroplex. We have had exciting plans for the Serious brand for some time, and we were very excited about building off our existing menu by adding fun sliders and extreme, over-the-top milkshakes that your phone will want to eat before you do!”

Serious Eats will celebrate its Grand Opening on Aug. 2 from 11 a.m. – 3 p.m. The day’s festivities will include a ribbon-cutting ceremony with the Grand Prairie Chamber of Commerce, live band performing family-friendly music, giant games, face painting and giveaways.

The new concept also introduces something unique to the food hall landscape: self-service kiosk ordering for all three food categories in one place. This change means guests can create a fully customizable and fun experience by building a crazy slice of pizza or a milkshake towering with toppings via any digital kiosk inside the food hall.

Serious Eats has several ginormous, signature Serious Shakes piled high with cake, candy, chocolate and more. The 22-ounce specialty shakes include:

• Strawberry Shortcake – A strawberry overload with strawberry & sweet cream ice cream, a vanilla icing rim with strawberry crumble, topped with pound cake pieces, strawberry syrup, white chocolate, whip & cherry, and marinated strawberries.
• It’s Your Birthday – Vanilla ice cream with cake pieces and sprinkles, a vanilla icing rim with rainbow sprinkles, a funfetti cake slice, whip & cherry and a birthday candle will have guests celebrating.
• Peanut Butter Explosion – This shake is filled with peanut butter fudge ice cream, a chocolate rim with Butterfinger pieces, whipped cream, Reese’s Pieces candy, Reese’s Cup pieces, chocolate syrup, peanut butter and a cherry. Boom goes the dynamite!

For adults looking for a little extra kick to their shake, Serious Eats also has a large bar serving beer, cocktails, frozens and boozy shakes, including:

• Vincent Vega – Vanilla ice cream, caramel and bourbon.
• Regina George – This strawberry milkshake comes with a splash of vanilla and a shot of rum.
• Old Greg – This shake has Baileys with cookies and cream and vodka.
• Gene Wilder – This shake is made with creamy chocolate and hazelnut liqueur.

Of course, these massive shakes are meant to be paired with the sliders and pizza options. Options include:

• Tex-Mex Slider – This slider comes with pepper jack cheese, avocado smash, lettuce, pico, jalapeños and chipotle aioli.
• Californication Slider – This chicken slider is covered with pepper jack cheese, lettuce, tomato, chipotle aioli and avocado smash.
• Hot Diggity Dog – This classic hot dog features Nathan’s famous all-beef frank.
• Big Meat Slice – A slice with pepperoni, sausage, ground beef, smoked ham and bacon.
• Pesto Slice – Looking for a vegetarian option? The Pesto Pizza is made with sundried tomato, spinach, artichoke hearts, feta cheese and tasty pesto sauce.

The food hall will be open Sunday – Thursday from 11 a.m. – midnight and Friday – Saturday from 11 a.m. – 3 a.m., with alcohol service stopping at 2 a.m.

Keep up with What Now Dallas’s restaurant, retail, and real estate scoop by subscribing to our newsletter , liking us on Facebook , and following us on Twitter . Opening a restaurant? Browse our Preferred Partners .