Serendipity Sweets is Bringing Soda, Sweets, and Antiques to High Springs

A brand new vintage soda shop called Serendipity Sweets is getting ready to open in a 124-year-old building in High Springs , located at 18581 High Springs Main St.

This is the latest venture from Honeybee Venture, a company from Brad and John Millett . The duo hopes to invest private capital into Downtown High Springs, igniting a ripple effect of growth and prosperity throughout our charming town. One way they’re doing this is with the opening of Serendipity Sweets in the former home of the Law Office of Maurice T. McDaniel, which sits in a 124-year-old building. The new business is expected to open in 2025 , according to the company’s Facebook, where updates are shared.

“High Springs welcomes over 150,000 tourists each year, yet many overlook the hidden gem of our downtown,” according to the company’s website. “Our goal is to change that narrative. Through strategic partnerships with fellow downtown businesses, we aim to attract more visitors to our shops and restaurants, breathing new life into our historic district and ensuring its continued vitality.”

When the new business opens next year, customers can expect baked goods, sweets, homemade ice cream, and more. The owners plan to involve as many locals as possible with this project, including local bakers and contractors, bringing in not just delicious food but more jobs for the area. All of this is part of a much larger goal: revitalizing the community and reinvesting in the town’s economy.

“We believe in the power of local talent and resources,” according to the company’s website. “That’s why we made a conscious choice to exclusively collaborate with skilled tradespeople from our own backyard, [including] roofers, plumbers, and electricians. By doing so, we’re not just renovating buildings; we’re reinvesting in our town’s economy, ensuring that every dollar stays within our community. Small businesses are the backbone of the U.S. economy, representing about 60% of all enterprises. Here at Honeybee Ventures, we’re proud to support these mom-and-pop establishments by featuring locally made products in our stores. By giving small vendors access to Main Street foot traffic, we’re fostering a vibrant ecosystem where local entrepreneurs can thrive.”

Keep up with What Now Jacksonville’s restaurant, retail, and real estate scoop by subscribing to our newsletter , liking us on Facebook , and following us on Twitter . Opening a restaurant? Browse our Preferred Partners .