Chick-fil-A’s Bold Move Into Hollywood—Get Ready to Stream!

Chick-fil-A, the fast food giant renowned for its iconic fried chicken sandwiches and waffle fries, is venturing into new territory—streaming entertainment. Yes, you read that right. The company best known for its chicken is setting its sights on the world of original content, aiming to create family-friendly, unscripted shows that could soon grace your screens.

In a surprising move, Chick-fil-A has been quietly collaborating with Hollywood production companies and studios to develop a range of original programming. According to sources familiar with the matter, the company is not only working on its own shows but is also exploring options to license and acquire additional content. This strategic pivot into the entertainment industry signals Chick-fil-A's ambition to carve out a niche in the crowded streaming landscape.

Among the projects in the works is a game show produced by Glassman Media, the team behind NBC’s “The Wall,” and Sugar23, the creators of Netflix’s “13 Reasons Why.” This show, which has already secured a 10-episode order, marks a significant step in Chick-fil-A's burgeoning content portfolio. The budget for these unscripted shows is reportedly around $400,000 per half-hour episode—a sizable investment that underscores the company’s commitment to quality programming.

But Chick-fil-A’s ambitions don’t stop at unscripted content. The company is also eyeing scripted projects and even animation, broadening its scope to appeal to a wide audience. Leading this bold new venture is Brian Gibson, a seasoned industry veteran known for his work on “Top Gear” and “The X Factor.” With Gibson at the helm, Chick-fil-A is poised to make a significant impact in the entertainment world.

This isn’t Chick-fil-A’s first foray into media. The company has previously dabbled in content creation, producing a series of short animated films called “Stories of Evergreen Hills” for its website, and launching Pennycake, a brand of children’s games and puzzles. However, this latest move into streaming marks a more ambitious step, as the company seeks to expand its influence beyond the fast food industry.

Interestingly, Chick-fil-A is not the first non-entertainment brand to enter the streaming wars. Companies like Lyft and Airbnb have also ventured into this space, with varying degrees of success. Lyft, for example, launched the game show “Lucky Lyft,” hosted by Bob the Drag Queen, while Airbnb produced the documentary “Gay Chorus Deep South,” which aired on MTV.

As Chick-fil-A embarks on this new journey, it’s worth noting the company’s impressive track record. With over 3,000 restaurants across the U.S., Chick-fil-A boasts the highest per-store sales of any fast food chain in the country. If its success in the restaurant industry is any indication, the company’s foray into streaming could be just as profitable.

In a world where brands are constantly evolving to stay relevant, Chick-fil-A’s move into original content is a bold and intriguing step. Whether it becomes a major player in the streaming industry remains to be seen, but one thing is certain: Chick-fil-A is ready to serve up more than just chicken.

A Chick-fil-A restaurant, Houston, Texas.Photo byBrandon Bell/Getty Images