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People Always Ask Me If This TikTok-Famous Skincare Brand Is Worth the Hype—These 10 Products Prove It Is
Let's face it: In the age of TikTok and Instagram, we can't escape a viral beauty trend. Gone are the days when beauty editors got their tips exclusively from industry insiders and brand PR. Now, the game has changed—social media influencers and everyday users are dictating what's hot. From the viral talk about makeup underpainting to the recent "boyfriend blush" craze, TikTok trends are reshaping our beauty routines.
I'm on BeautyTok 24/7—Here Are 11 Products I Can't Believe Aren't Viral Yet
This probably comes as zero shock to anyone, but my TikTok algorithm is solely beauty-focused. Sure, I might find a funny pet video sprinkled in here and there, but mostly, my FYP has a one-track mind. What can I say? I'm a sucker for a game-changing makeup hack! As a beauty editor, it's also my job to report on the latest trending products (the majority of which stem from the app) to inform you, dear reader, which ones are actually worth the hype.
I Want an Expensive-Looking Summer Wardrobe—30 Elegant Items I'm Buying From Nordstrom's Anniversary Sale
I'm in my elegant era. This means I'm all about assembling luxurious-looking outfits that ooze wealth and elegance (bonus if I don't have to spend a hefty part of my paycheck to get the luxe look). Sales are, of course, the best time to take advantage of building a rich-looking...
Out of Nearly 3K Markdowns, These 10 Are Easily My Favorites From Nordstrom's Sale
Finally, the moment we've all been waiting for: Nordstrom's epic Anniversary Sale has officially begun. As someone who's shopped this exact sale for the majority of her life—whether in-person at my hometown mall or online—I know a thing or two about navigating the markdown event without getting overwhelmed by the sheer number of buy-worthy options. And trust me, it isn't always easy. Since I don't want any of you to go through the shopping-induced stress that I had to overcome years ago, I thought I'd make things simple by going through the entire fashion side of the sale—aka nearly 3000 items (and that's just the women's section)—and picking out the 10 best finds.
Suni Lee Shares Her Olympics Essentials, Including This Viral Blush and an $8 Hair Spray
Say hello to Unfiltered, a fresh beauty series where you'll get an exclusive glimpse into the dressed-down beauty routines of our favorite celebrities and content creators. They'll reveal their guilty-pleasure beauty practices, the five-minute-routine product lineup they can't live without, the one good-skin tip they'll be forever thankful for, and so much more. To bring every conversation full circle, we ask each celebrity to send us a selection of self-shot, filter-free photos of their choosing to capture the essence of their Unfiltered beauty philosophy.
Daisy Edgar-Jones's Wild West Meets Old Hollywood Beauty Look Is All I Can Think About—Here's Every Detail
I’ve always had a thing for Old Hollywood glamour. A feline swipe of charcoal eyeliner à la Brigitte Bardot, a glossy, temple-grazing finger wave, a dose of fresh, ultra-ethereal skin… I eat it up. But all of the above served with a side of jaunty Wild West sultriness via our July cover star, Daisy Edgar-Jones? It was the unexpected beauty amalgamation I never knew I needed. (Seriously, where’s an 1800s saloon when you need one?!) If you’re feeling as inspired as I am, keep scrolling—we have every hair and makeup detail just below.
We're Trend-Spotters in Madrid: 5 Looks Spanish Women Wear on Repeat
The internet may be enamoured with cool New Yorkers and chic Parisian women, but if there's anything I've learned from being fashion journalist, it's that the most stylish women are found where you least expect them—outside of the traditional fashion capitals of the world. In my case, it's right under my nose in Madrid, Spain.
Californian Style is The Epitome of Cool—7 Ways to Channel Laidback Luxe With Pieces Already in Your Wardrobe
By know, we all know that the French have mastered the perfectly polished look, and the Scandis are the queens of pretty and romantic dressing, but if your personal style skews towards stripped back minimalism, California is undoubtedly the state for you. There's just something about L.A style that is perfect for the summer months—effortless, understated, and always comfortable, Californians know how to make the best out of simple basics. If your wardrobe is less bouclé jackets, heels and logos and more denim, tees, and tank dresses, you're officially an honorary Californian, and this summer is for you.
If You Have Color-Treated Hair, Stylists Are Begging You Not to Ignore This Product
Believe it or not, I'm someone who has only ever altered the color of their hair using natural, plant-based, and nonpermanent dyes with the guidance of my hairstylist. However, I've always been curious about the steps people take to maintain their color-treated strands after they've invested in an at-home or in-salon treatment. Are there products non-colorists can access to help with upkeep? Can the same gloss- and vibrancy-boosting products be used for all hair types and textures?
I Have Toteme Taste But an Amazon Budget—12 Items I'm Shopping This Prime Day
In my dreams, my wardrobe is packed full of Celine (the Phoebe Philo era when it was still spelled with the accent on the first E), The Row's cult favorites, and Toteme's luxe leather bags. In reality, my budget simply doesn't stretch far enough. As much as replicating the feel...
Carla Bruni Just Traveled in a Quintessentially French Airport Outfit
While I am personally not above wearing sweatpants and an old college T-shirt to the airport, Carla Bruni is clearly a greater woman than me. Photographed at the airport in Milan, Bruni wore a polished outfit comprised of a navy blazer, white blouse, flared jeans, and white sneakers. Oh, and don't forget her most important accessory: her guitar case. I guess I'm behind the curve because I wasn't aware the French Italian model is also a musician!
Bella Hadid Wore a Casual Necklace Trend With the New Bottega Veneta It Earrings
It's a good week for lovers of Bella Hadid's style because she's been out and about in NYC a lot looking as trendy as ever. Hadid, whose style has clearly been influenced by all the time she's been spending in Texas, was photographed the other day wearing a black halter, leather hot pants, and cowboy boots. But it was her jewelry that I focused on with this particular outfit.
PSA: Meghan Markle's Fave Sunglasses Are on Sale for Amazon Prime Day
I hate to be the bearer of bad news, but time is running out on Amazon Prime Day. The two-day event has been chock-full of tantalizingly good fashion and beauty deals. This year's sale ends on July 17 at midnight PT—as I write this, you only have approximately nine hours left to shop, so you better make the most of it.
Hurry: Kate Middleton's Fave White Sneakers Are on Sale for Amazon Prime Day
My colleagues have been hard at work bringing you expert-curated guides to the best fashion and beauty deals for Amazon Prime Day 2024. Our recommendations have been thoroughly and personally vetted by our editors—for instance, did you catch my co-worker Jamie's breakdown of Prime Day's best on-sale fragrances? For this particular story, I'm getting a little help from a beloved royal: Catherine, Princess of Wales (aka, Kate Middleton).
Zoë Kravitz Just Wore the Reliable Basic That I Stock Pile During Amazon Prime Day
It's Prime Day, which means that everywhere I look, all I see are deals on Amazon. Whether I'm dreaming or awake, working or watching TV, what I'm really doing is eating, sleeping, and breathing Amazon Prime Day, which is why it wasn't at all surprising that when I went to do my morning celebrity-sighting scroll this morning and spotted an adorable photo of Zoë Kravitz and her fiancé, Channing Tatum, my eyes immediately zeroed in on her white tank top, a great basic to buy in bulk during the two-day mega sale event.
I Can't Believe I Just Found These Expensive-Looking Summer Dresses on Amazon During Prime Day
Amazon Prime Day is officially here, and we've already been bringing you the absolute best fashion items worth adding to your cart during the epic sale taking place on July 16 and 17. With summer in full swing, I've been particularly focused on getting my hands on dresses that can see me through summer and into fall seamlessly. After doing major digging in the depths of the Amazon jungle, I can't believe I found so many chic and elevated pieces.
Our Editors Share Their Nordstrom Anniversary Sale Top Picks
Welcome to The Who What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the fashion-and-beauty world. Subscribe to The Who What Wear Podcast on Apple Podcasts and Spotify. One of the most epic shopping events of the...
This Year's Prime Day Is Next-Level—15 Cult-Status Beauty Products You'll Regret Not Buying
Amazon Prime Day is happening July 16 and 17, and there are so many must-have beauty products to shop. (For example, these editor-approved hair tools are majorly discounted right now.) I've spent most of my time ignoring the vast majority of on-sale items to scour the site for what I consider the pinnacle of Prime Day. I'm talking about the classic, iconic, cult-status beauty products that always sell out first and are so recognizable they don't need an introduction.
I'm Updating My NYC Apartment—30 Chic Home Décor Items I Scored on Prime Day
If there is one thing I love, it’s a good discount. As a shopping editor, looking at the best picks on the market all day can often lead me down a rabbit hole, so whenever I can score a discount, it’s the best. Thankfully, Amazon Prime Day is here and so many great items that I would normally buy at full price are discounted, as well as new products I have been itching to get. Now you may have some Prime Day–related questions, not to worry—I’ve answered them all below.
I Found the Cheat Code to Perfect Hair All Summer
As someone with very unpredictable curls, I've come to terms with the fact that my hair has a mind of its own. I'll have perfect ringlets on a random Tuesday at home, but on the night of a big event, I'll find myself struggling to contain a hot mess. If you have a similar problem and want a cheat code for perfect locks, let me introduce you to Luvme Hair, a premium wig brand. Founded in 2014, this trusted wig shop includes a broad range of styles, lengths, and textures that are easy to secure and damage-free. Whether you're looking for sleek, straight hair for an upcoming dinner party or free-flowing curls for an Insta-worth beach pic, the options below offer the perfect opportunity to experiment with some new looks.
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