X Completes Rebranding: 'twitter.com' Becomes 'x.com'

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'twitter.com' Becomes 'x.com'

In a move that solidified its rebranding efforts, X, formerly known as Twitter, officially changed its web address from the iconic 'twitter.com' to 'x.com' on May 17, 2024. This marked a major shift for the social media giant, which had been undergoing a gradual transformation under Elon Musk's ownership.

The change was met with a mixed response from users. While some embraced the new name and URL, many expressed nostalgia for the original 'twitter.com' address and the brand identity it represented. The term "Twitter" had become deeply ingrained in popular culture, often used as a verb to describe posting on the platform.

Despite the URL change, a significant portion of users indicated they would continue to refer to the platform as "Twitter," highlighting the enduring strength of the original brand name. This suggests that while X may have successfully rebranded its web address, it may take longer for the new name to fully replace the old one in users' minds.

The rebranding to X is part of Elon Musk's vision to transform the platform into an "everything app," incorporating a more comprehensive range of features beyond social networking. While the URL change is a significant step in this direction, the full extent of X's transformation remains to be seen.

As users navigate the new 'x.com' address and adjust to the evolving platform, it will be interesting to see how the rebranding ultimately impacts X's user base and cultural significance.