WNY record stores prepare for National Record Store Day

With the release date of Taylor Swift's newest album, The Tortured Poets Department, and National Record Store Day coinciding, more people are visiting record stores across the country.

Owner of Revolver Records, Phil Machemer, tells 7 News that he happily welcomes 'Swifties' to his stores.

"Man I hope everyone turns into a Swiftie," said Machemer. "If that's the gateway to liking more diverse music, we will take it."

Machemer says National Record Store Day is the busiest weekend of the year.

"It's cool seeing all these new faces come in the shop, being excited about new releases," he said.

The Swifties were in full force on Friday, including siblings Reann and Ryan Stillwater. The Stillwells say vinyl hits differently.

"More authentic more personal. Just supporting the artist is nice," said Ryan.

Another customer, Paul Gennaro, says connecting with his young daughter over the love of vinyl makes the experience special.

"Just to have that physical copy in your hand with the artwork and just everything about it. I'm so glad she's enjoying it as well," said Gennaro.

Revolver Records is opening at 8 a.m. across all locations on Saturday.

The store is hosting a Taylor Swift Tortured Poet's Department listening party at their Williamsville location at noon on Sunday.