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Leaked employee discussions demonstrate Amazon Q's lack of feature parity and potential loss of clientele to Microsoft's Copilot AI:"Q is fit for demos and very tightly controlled simple use cases"
By Kevin Okemwa,
3 days ago
What you need to know
According to leaked Slack messages belonging to Amazon employees, the company's Q AI chatbot incompatibility with other software and lack of feature parity with competitors leaves it with the shorter end of the stick.
An Amazon employee said the chatbot's capabilities are limited to demos and "tightly controlled simple use cases."
Employees are concerned that Amazon Q could lose its users to Microsoft Copilot.
However, Google and Amazon have seemingly kept the technology at arm's length, citing critical concerns, including safety, privacy, and the inability to establish a clear path to profitability in the relatively new space. Interestingly, both companies have warmed up to AI and have made significant strides in the category with new products to give their competitors a head start and a run for their money.
For instance, Amazon debuted its Q chatbot late last year, which can summarize documents, generate content, answer queries, and more. Like Microsoft's Copilot Pro or OpenAI's ChatGPT Plus , Amazon's Q Business Pro model is a paid subscription service that costs $20 monthly.
While Amazon Q is relatively similar to its rivals in the category, leaked internal Slack messages belonging to several Amazon Web Services (AWS) staffers, as seen by Business Insider , don't inspire the same confidence.
In the messages, the employees discussed Amazon Q's performance since its rollout to general availability, indicating its lack of feature parity and incompatibility with other software compared to its competitors.
The employees also feared losing their client base to Microsoft's Copilot AI over the highlighted issues. "My view is that Q is fit for demos and very tightly controlled simple use cases right now," an Amazon employee indicated in the leaked Slack messages.
AI seems like a difficult category to establish dominance
Windows 11 Copilot (Image credit: Windows Central)
Interestingly, Google's former boss Eric Schmidt recently placed his bet on NVIDIA to win the AI race and referred to Microsoft's multi-billion dollar investment in OpenAI as "the stupidest idea" he'd ever heard of. He further indicated that despite Google and Microsoft's vast resources, NVIDIA would win the AI race because of their overreliance on the chipmaker's advanced GPUs for training and developing AI models.
While Amazon Q's feature parity remains a critical issue in the fierce AI arms race, Amazon recently threw jabs at Google via its internal sales guidelines , touting its vast experience in building custom silicon processors and AI chips as an advantage over its rivals in the AI landscape. The remarks didn't sit well with Google, which responded by indicating, "We're flattered they're worried about us, but fiction doesn't become fact just because it's in talking points."
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