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Google may have a ChatGPT problem as users are subtly adopting AI-powered tools as their go-to search engines — but it could be eons before it becomes an actual threat
By Kevin Okemwa,
18 hours ago
What you need to know
ChatGPT is increasingly becoming a popular search tool among users.
A new study shows 8% (up 1% from the previous month) of poll participants use ChatGPT as their default search tool.
Google was recently deemed a monopoly in search and is now awaiting regulation.
Google's dominance in search might be at stake with the rapid prevalence of generative AI tools like ChatGPT and OpenAI's "temporary prototype" search tool, SearchGPT . Users are increasingly becoming more reliant on AI for their search needs. This news comes after Google was deemed a monopoly in search by Judge Amit Mehta in August.
But as it now seems, things on the search landscape are subtly taking a different direction. Even former Google Engineer Arvind Jain warned that the AI revolution is rapidly changing how people interact with the internet and search , and further claimed that the company had bigger fish to fry with AI search tools than its antitrust monopolist ruling and pending regulation.
A new survey by Evercore indicates that 8% of the study's polled participants use ChatGPT as their default search engine (via The Motley Fool ). While this is barely a dent in Google's massive lead in search, the number of people using ChatGPT as their go-to search engine has grown by 1% in just one month.
Google's market share has dropped from 80% to 74%. Perhaps an indication that the tech giant's dominance in search is seemingly withering away as users explore alternative options in the market. It's worth noting that the study was based on findings from 1,300 Americans.
While Google's market share took a significant hit in a month, it continues to dominate the category and will likely retain the top spot in the coming years. Google is also dabbling in the AI landscape and has even integrated it across its tech stack.
It’s not at all subtle and it’s the entire point. Google is and has always been an AI company. The transformer model, which spawned this newest wave of AI technologies, was their innovation, that open-sourced, and is what everyone uses: the GPTs, lama, gemini, grok, etc, etc, etc. they essentially outsourced further innovation to the free market, under the assumption that once real AI is here, profit- who owns it, etc what matter because it will jolt us out of capitalist resource-based economics, into a unimaginable post-scarcity type economic structures… they’ve hedged the entirety of the company on that philosophy.
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