Microsoft's rumored Copilot refresh could turn the AI chatbot into a personalized virtual news presenter — spreading its wings beyond image generation and search
By Kevin Okemwa,
8 days ago
What you need to know
Microsoft is reportedly planning to rebrand Copilot into a personalized AI news presenter.
This could be part of the company's broader plan to compete on an even playing field on mobile with OpenAI's widely adopted ChatGPT.
The news comes after Microsoft just shipped Copilot Pages and Copilot agents, months after it halted shipping new experiences to improve and enhance existing ones.
For the better part of this year, things have been fairly quiet on the Microsoft Copilot front, especially after the Redmond giant announced its plan to stop shipping new experiences to improve and enhance existing ones. It's only recently that the company resumed shipping new Copilot experiences at its just-concluded special Copilot experience, including Copilot agents and Copilot Pages .
The reported rebrand is centered on Microsoft's Copilot mobile app, which will ship with a new feature that transforms the AI assistant into a virtual news presenter. According to Warren's sources, Microsoft has been testing the refreshed Copilot app for weeks, which is tangent to other Microsoft apps.
Just like Microsoft News (MSN) or Google Discover, users can select topics they'd like featured in the redesigned Copilot's newsfeed. The suggested topics will be based on your interests and Copilot history. Warren further suggests, "The AI assistant might offer to generate a story for you one day, ask if you to do a workout the next, or simply surface the latest sports scores without you having to ask for them."
Microsoft is playing chess with OpenAI's ChatGPT
Admittedly, OpenAI's ChatGPT has had the upper hand on Microsoft Copilot , considering it was launched a few months earlier and is backed by a powerful company focused on developing and improving AI-based technology. This trend continues to be the case, even though both chatbots share similar capabilities.
Elsewhere, Microsoft insiders claim the top complaint about Copilot is that it doesn't work as well as ChatGPT . The tech giant countered these claims by indicating that this isn't the case, further indicating that users aren't using Copilot as intended, coupled with poor prompt engineering practices. Consequently, Microsoft recently launched Copilot Academy to help address some of the highlighted issues.
The reported Copilot rebrand could drive users to the AI chatbot with its unique "card-based interface" and AI-generated images. This means that users could interact with Copilot beyond generating images and queries. "You can scroll through a list of topics and suggestions without ever having to type to Copilot," added Warren.
This is a developing story, we'll keep tabs on any new developments and keep you posted.
Those of us who do not want Microsoft taking enough information to steal our ID would like Microsoft to make CoPilot and Recall optional - and not a required part of Windows. Think.., if it is a part of the OS (and not optional), it is monitoring everything you do. So, i ask you, is CoPilot and Recall for the user - or is it for Microsoft to gather more information on us? And who is benefiting from this?
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