New Visit Milwaukee Brand Identity Unveiled: Inspired by Local Feedback and City's Unique Features

Visit Milwaukee, the city's tourism organization, has introduced a new brand identity. This was developed based on feedback from over a thousand local residents. The new brand, described as fresh, flavorful, and forward, aims to represent the city's innovative spirit, cultural diversity, and progressive ethos. It includes a new logo and a color palette that mirrors the city's natural beauty and historical significance.

The color palette draws inspiration from Milwaukee's defining elements. 'Cream City' color represents the city's architectural heritage, specifically the cream-colored bricks of historic buildings. 'Clear Skies' signifies the city's outdoor spaces, while 'Bravado' reflects the spirit of the city's residents.

'Great Lake' pays homage to Lake Michigan, a significant part of the city's landscape. 'Lager' recognizes Milwaukee's brewing history, which is kept alive by its many microbreweries. 'Celebration' mirrors the city's reputation as a host of numerous cultural, music, and food festivals.

'Park Pine' symbolizes the city's urban outdoor spaces, including the Milwaukee County Parks. 'Midnight' represents the city's potential and its anticipation for the future as it continues to grow.

The updated Visit Milwaukee brand celebrates the city's unique character and its diverse cultural, natural, and historical offerings. It aims to encourage both residents and visitors to explore and appreciate the city's many attractions. The new brand reflects Milwaukee's ongoing evolution and its dedication to inclusivity, innovation, and cultural diversity.

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