Wisconsin Rapids Streetwise: Steve's Rental has a new name & Branding Iron owners to retire

WISCONSIN RAPIDS – What’s happening with businesses in the Wisconsin Rapids area?

Streetwise has your answers. These roundups offer an easy way to stay up to date with what’s happening on the Streetwise beat. If you know of a new business, a development or a place that’s closing, send me a note at cshuda@gannett.com . If you have questions about something opening, closing or changing in the area, send me those, too, and I'll do my best to find an answer.

This roundup features a new name for a popular rental company, the retirement of the long-time owners of a local supper club and a new virtual reality arcade.

Steve's Rental is now Premier Rental

Steve's Rental at 940 Huntington Ave. in Wisconsin Rapids is now Premier Rental.

Wyatt and Steph Randecker announced in January they had purchased Steve's Rental & Service after returning to their hometown in 2023. In June, the Randeckers launched The Food Truck Lot in the parking lot, offering a place for food truck owners to park their trucks and serve food. They have hosted weekly vendor events, highlighting local food trucks and other local vendors in the lot.

A few days ago, the Randeckers announced the business name would change to Premier Rental. The couple told the Daily Tribune they decided to change the name after hearing feedback from customers and the community. They said they are focusing on being the premier rental company in the area by upgrading equipment and streamlining their rental system.

Premier Rental will no longer offer parts and service, as the business will focus more on providing well-maintained and reliable equipment. The Randeckers said they will keep their existing service appointments as scheduled but for future service appointments, they have been recommending Rapids Rental. Premier Rental will also continue to honor gift certificates for Steve's Rental.

"We appreciate all of the support we have been getting from the community for both Premier Rental and The Food Truck Lot," they said.

For more information, visit steves-rental-and-service.booqable.store or find Premier Rental on Facebook.

Owners of The Branding Iron to retire

Last week, the Powell family announced on The Branding Iron Supper Club's Facebook page they will retire as owners of the supper club Sept. 1 after 51 years.

"For 51 wonderful years, we have had the privilege of serving this community, sharing countless memories and forming lifelong friendships," the post said. "As we embark on our retirement journey, we are comforted knowing that another family will continue the legacy of The Branding Iron."

The supper club will celebrate the Powells' retirement from 11 a.m. to 2 p.m. Aug. 25 with light refreshments. The family will continue serving from 4 p.m. to 8:30 p.m. Mondays, Wednesdays and Thursdays, from 4 p.m. to 9 p.m. Fridays and Saturdays and from 4 p.m. to 8 p.m. Sundays through Sept. 1 at 9721 State 13 S. in Saratoga, just outside of Wisconsin Rapids.

For more information, visit brandingironsupperclub.com or find Branding Iron Supper Club, Inc. on Facebook.

Edge arcade offers virtual reality games

A new virtual reality arcade is now open just outside of Wisconsin Rapids.

Edge VR Arcade celebrated its grand opening in June at 3540 Plover Road, in front of Skate City in Grand Rapids. The arcade offers virtual reality stations, video game stations, a race car simulator, a party room and more. Edge offers more than 100 games, virtual reality escape rooms, virtual laser tag and more activities for people of all ages. Parties can be booked at the arcade, as well. Anyone who is unfamiliar with virtual reality can also visit the arcade for free demonstrations.

Edge VR Arcade is open from 3 p.m. to 10 p.m. Wednesdays through Fridays, from 10 a.m. to 10 p.m. Saturdays and from 1 p.m. to 6 p.m. Sundays. For more information, visit edgevrarcade.com or find Edge VR Arcade W.R. on Facebook.

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Contact Caitlin at cshuda@gannett.com or follow her on Twitter @CaitlinShuda .

This article originally appeared on Wisconsin Rapids Daily Tribune: Wisconsin Rapids Streetwise: Steve's Rental has a new name & Branding Iron owners to retire