September events in Augusta expected to bring over 100,000 visitors

AUGUSTA, Ga. (WJBF) – Destination Augusta and Augusta Sports Council expect September’s events in the city bring over 100,000 visitors and generate millions in estimated economic impact.

According to the organizations, they predict $12,564,766 will be added to the area’s economy for the month of September from several events, including many of which take place each year in the river region.

The annual Arts in the Hearts Festival, set for Sept. 20-22, is estimated to bring in the bulk of the visitors, as it estimates 100,000 people to attend this year.

IRONMAN 70.3 Augusta’s 2024, an annual triathlon taking place Sept. 29, is expected to generate the most in economic impact with almost $6 million.

Other events include the CSRA College Night 2024 on Sept. 12 which brings hundreds of families to learn about various college offerings, the 2024 Langley Pond Head Race by the Augusta Rowing Club and the USSSA Military Worlds Softball Tournament.

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