Wrangler and Coors Banquet Are Teaming Up for a ‘Beer-Washed’ Jeans Collab: Read All About It Here
By Raquel Lekic,
15 hours ago
Coors Banquet and Wrangler jeans have just proved that beer and jeans are the collab we didn’t know we needed. Does it get any more Americana than that? The exciting new partnership between the two famed brands, while seemingly unusual, somehow makes complete sense. After all, how many times have you stood in a crowded bar and accidentally spilled a bit of beer on your jeans?
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What is the Coors Banquet and Wrangler collab?
For those on the hunt for their next wardrobe staple, this limited edition pair of Wrangler Cowboy Cut jeans are quite literally washed in Coors Banquet beer. Using repurposed brewing resources, this process gives the jeans a certain comfort and classic look we can’t help but love—and they’re fit for more than just a cowboy!
"Wrangler and Coors Banquet are both enduring symbols of the passion and ingenuity of the West, which is why we're excited to partner with an equally legendary brand," said vice president of global brand marketing for Wrangler, John Meagher. After all, Coors brews exclusively in Colorado while Wrangler fully embodies Western culture. "It's a natural fit, but we've never paired beer and jeans before, so this is a historic collaboration and a truly special product that consumers will love."
While the look and aesthetic alone are enough to make us want a pair of our own, each pair has a unique feature that we can’t help but be totally obsessed with. Each tag includes a Coors bottle opener, as well as an adorable kit of patches if you wish to add a personalized touch to your pair
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How to get a pair of Wrangler x Coors jeans
Being that these jeans are limited edition, you can enter to win your very own pair at this link . “ The Coors Banquet x Wrangler Beer Wash Jeans Sweepstakes will begin at 12:00 p.m. CT on October 11, 2024 and will only be open to US legal drinking age consumers,” says the site. The sweepstakes will run until October 21.
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"In a world where Western wear is a modern classic, Banquet and Wrangler are the real deal," said vice president of marketing for Coors, Marcelo Pascoa. "We're proud to have authentic legacies that date back decades in the American West. Nothing brings these two brands together quite like Beer Wash Jeans, which you won't be afraid to spill a drop or two of Banquet on."
What other collabs has Coors done?
While we’re saying “cheers” to this Coors Banquet and Wrangler collab, the famed brewer has been keeping their brand exciting with countless other collaborations in recent days. For example, if you’re a Yellowstone fan, then you’ll love the Coors x Yellowstone collection .
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